First Page of Google Any Search Engine is Still the Best Place

Now that I’m not working for an arch-rival, I feel more inclined to link to iProspect’s studies. It always amuses me when industry people see me and my pal Rob Murray hanging out at a conference – they act like they’ve just busted a secret affair. ;-)

New data from a joint study with Jupiter Research suggests…

…62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002.

…36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.

Exclusive: Google Fire and Google Wheel Launched

It seems we just can’t get enough of Google these days. Yesterday’s news that Google had hired a new employee – and acquired some early stage technology as a result – generated a crazy amount of buzz. It seemed lost on most people that displaying snippets of web pages has been going on for some time – see Ask’s Smart Answers or Binoculars – or that companies such as Q-Phrase claim to have developed similar technology way before Orion was conceived. Still, if it’s Google, it has to be good right? Even if it’s not unique. So on that note…

We wanted to let our readers know about two new products being launched by Google later this week. Hold on to your hats folks, this stuff is incredible.

Channel Sponsors

Time Warner Cable Beating Google to TV Ad Auction Model

It looks like Time Warner Cable will be one step ahead of Google, if it goes ahead with its planned auction model for TV adverts.

“We can start doing what Google does — auctioning off spots,” Time Warner Cable Chief Executive Glenn Britt told Reuters in an interview at the cable industry’s annual convention in Atlanta.

“We have the ability, using our set tops and new software we’re putting in, to begin targeting advertising,” Britt said at the show sponsored by the National Cable and Telecommunications Association. “We’re actively looking at this.”

Time Warner Cable claims it can offer better targeted ads by utilizing customer data and interests.

More at Reuters. Thanks to Ben.

Fortune Interactive Announces Four New Hires

I mentioned a few days ago, Fortune Interactive is growing fast and we’re hiring. Today we announce some great new additions to the FI family.

From the press release

RALEIGH, N.C. – Fortune Interactive LLC, an interactive marketing firm specializing in search engine and blog marketing, announced four new hires.

Cameron Morrison joins Fortune Interactive as an account manager in client services. Her background includes advertising and public relations experience. Prior to joining Fortune Interactive, she was an account and new business coordinator at The Signature Agency.

Chris Maynard joins Fortune Interactive as a marketing copywriter. He is responsible for creating web site content for clients that facilitates search engine optimization. Mr. Maynard is also a freelance sports writer covering the Durham Bulls for a local newspaper.

Should eBay Be Afraid of Google Base?

I know Google’s integration of Google Base, with its regular search results, hit most people’s news reader last week, but the company had been quietly integrating Google Base for a couple of weeks now.

In today’s edition of Investor’s Business Daily, I explain how that move is helping Google Base to grow so fast.

The smooth integration of Base into Google’s main search results is one reason Google Base has grown so fast, says Andy Beal, chief executive of Fortune Interactive, an online services firm.

“If you’re searching to buy a car or a house and you type that into Google and you see Google Base results come up, it’s no wonder that Google Base is starting to grow at such a phenomenal rate,” he said.

BlogBurst Ready to Start Newspaper Syndication

eWeek reports that BlogBurst will launch on Tuesday and syndicate more than 600 bloggers to traditional newspaper publishers.

[BlogBurst] initially has signed up Gannett Co. Inc., Washington Post Co., San Francisco Chronicle, Austin American-Statesman and San Antonio Express. Eventually, the Austin, Texas-based company will offer BlogBurst editorial materials to niche business and overseas publications.

I joined the program, so will let you know what kind of results I see.

The Search Engines are Killing Creativity

An interesting NYT article on how Google (and others) are forcing newspapers to change their approach to writing news headlines.

In newspapers and magazines, for example, section titles and headlines are distilled nuggets of human brainwork, tapping context and culture. “Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, ‘The heck with that,’ ” observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.

It’s not just traditional news media either, bloggers are also having to sacrifice creativity in order to have a greater chance of being found in news search engines.