A couple of weeks ago, I wrote in my all-too-infrequently-updated-blog about the paradox of competition that Google faces. On one hand, they are all about the consumer, making them a demi-god in the eyes of searchers. On the other hand, they are beginning to competitively enter into markets previously thought to be safe from Google’s strengthening ability to dominate new areas of business. Froogle, for example, still in beta and rarely marketed, is now 5th in the comparison shopping industry with 8.49% market share. Considering industry leader Shopping.com has 18.38% market share, it becomes easy to see how quickly consumers adopt Google services.
I read this article on Reuters last night that talks about how top New York ad agencies are feeling the pressures of Google’s expanding markets. Additionally, Brian McAndrews makes a great point at the reuters Media and Advertising Summit in Thursday: