Track Your Blog Influence

Many bloggers will enjoy figuring out their influence (mine is 12664) in the blogosphere using the nifty Blog Influence.

Meanwhile, it’s also a great tool for tracking your reputation. Did a blogger just post a negative post about your company? Now you can easily check their audience reach. Add to your toolbox immediately! :-)

Via Rand.

Google Gunning for Paypal

I spoke to David Miller of Internetnews.com yesterday and shared with him my thoughts on Google’s new payment processing service.

“PayPal also got a huge shot in the arm from eBay. So with that much clout, it was difficult for anybody to challenge PayPal. But now here comes the 800-pound gorilla called Google. They have got the clout to do this. It’s a natural extension of what they’ve been doing,” said Beal.

You gotta love those opportunities to use the old “800-pound gorilla” soundbite. ;-)

Channel Sponsors

Defining Product Standards for Online Shopping

I caught up with Alan Rimm-Kaufman at SES in NYC who asked me to share with you an effort that is underway to bring some kind of standardization to online shopping datafeeds.

Why standardize, I hear you ask? According to ORDS (Online Retail Datafeed Standardization)…

The current lack of standards for online SKU-based advertising wastes time for all sides. This lack of standards hampers marketing creativity, reduces advertising reach for retailers, decreases ad revenue to the search engines, and leads to less data and choice for online shoppers.

The initiative has its own website at www.onlinefeeds.org, where you can learn more and sign-up for more details.

Tool Shows Censorship in Google China Search Results

Brent Franson points to CenSEARCHip, a tool created by the University of Indiana School of Informatics, which compares search results for Google and Yahoo in different countries.

The tool is particularly useful for comparing results between Google’s U.S. results and those shown in China. A search for “Tiananmen square” demonstrates this.

The tool analyzes words and displays results as clusters, with the most commonly occurring words being bolded. More details here.

Google Trying to Index JavaScript?

Barry has details of what looks like an initiative by Google to index JavaScript. Is the Googlebot trying to find the hidden web?

How the Other Half Search

MarketingVOX has details of a new report from the Luxury Institute which outlines how the rich use the web.

On average, wealthy Americans use the internet seven days a week for an average of 3.2 hours per day…51 percent of wealthy consumers tell the Luxury Institute that they use the web to research products and services, and 43 percent say they “occasionally” or “frequently” buy products and services online.

Search and banner-ads appear to be the best way to attract them.

Six Apart Receives Funding to Grow New Blogging Tools

According to Reuters, Six Apart has secured $12 million in a new round of funding. The company hopes to use the funds to launch new services including one code-named Comet.

The service aims to extend the blog and social networking craze among young people to an older, more mainstream crowd looking to create private, text and photo sharing sites for their families and friends, Berkowitz said.

The company also hinted it would look to offer a business blogging solution to allow collaboration in companies.