Forty Percent Internet Users Just Surfing

The Pew Internet & American Life Project released data last week that shows 40% of Americans go online with no specific purpose.

Count me among that 40%. After sitting in front of a computer all day, you’d think I would be ready to relax. But if you ask my wife, she’ll tell you that I could win a gold medal in “aimless surfing”. ;-)

Ask Jeeves Butler Offers One Last Hidden Gag

Are you a fan of easter eggs? Not the chocolate kind, but the kind hidden away in web sites or software.

Ask Jeeves has always held the crown as the “coolest kid on the block” with their many hidden jokes over the years. Surely you didn’t think Ask’s butler, Jeeves, would enter retirement without one last gag.

Playing around with the Jeeves retirement site, you’ll discover one of the many retirement options for Jeeves is “Daredevil Jeeves”. Funny enough, but something about the cartoon looked very familiar.

Is it just me, or does Jeeves look uncannily like Happy Days’ Fonzie? And what in the world is Jeeves jumping over? Yes, ladies and gentlemen, as a gesture that Jeeves’ cartoon escapades are coming to an end, we find the English butler “Jumping the Shark“.

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Your Favorite Google Employee Blog?

There have been a lot of official Google blogs and some not so official, yet they all tend to focus purely on the business-end of the company.

After digging around Valleywag, I came across the personal blog of Niniane Wang, software engineer for Google.

I’m worried I may lose my whole day, going back thru her archives – she is honest, funny, edgey and very addictive reading. When you see how her very first post starts, I dare you not to click-thru and start poking around…

“I’m drunk.

Usually what I want is hot guys (and hot chicks) to make out with. Non-committally, of course, to leave more time for going to work.”

She also offers some interesting insights about her day…

Yahoo, MSN and AOL Kick Google’s Butt?

^It’s headlines like this that are the reason the WSJ will never ask me to write for them. ;-)

New research from BIGresearch (not to be confused with TINYresearch…these are the big-boys) suggests Yahoo is tops among search engines, when it comes to influencing purchase decisions.

“If we tally the ranking of search engines’ influence on category purchase decisions…Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32…”

That’s all I have. I have no idea how large the sample was or how they actually calculated the most influential.

Hat-tip Frank!

Another Forecast Predicts Huge Growth for Internet Ads

ClickZ summarizes yet another study on the predicted growth of digital advertising and online marketing.

The Internet display ad category is expected to grow at a four percent compounded annual growth rate to $2.4 billion by 2010. By contrast, JupiterResearch’s much rosier prediction for display ads forecasts $7.2 billion by 2010. During the same period, Parks Associates sees search experiencing a 14 percent compounded annual growth rate to reach $9.7 billion. JupiterResearch’s forecast places search at $7.5 billion in revenues in 2010.

Googling Without a License?

So does Google have the required government license to operate in China? Yes and no.

They don’t have their own license, but are using that of one of their partners.

“Google has a partnership with Ganji.com through which Google has the required license to operate Google.cn,” said Google spokeswoman Debbie Frost in a written response to questions about the report.

Is this legal? Not even a spokesman for China’s Ministry of Information Industry seems to know. eBay has the same situation, so Google should be ok.

AOL Launching Host of New AIM Services

USA Today reports AOL is planning to launch a whole host of new services as its shift from a subscriber model to an advertising strategy.

The upgrades will come via its instant messenger client, AIM.

…building a MySpace-style network onto AOL’s market-leading instant messaging service…integrating video search from Truveo, which it bought in December…AIM “will be a full voice platform — competitive with Skype.”