The Answer to Click Fraud?

CNET explains how the recent $90 million click fraud settlement by Google does not mean we won’t see future law suits.

Hidden in the article is what I feel is a viable solution…

Some experts say the solution is to have an independent auditor that would use data from the search engines and advertisers to determine in a neutral environment whether clicks are fraudulent.

Everyone – the search engines and advertisers – should embrace the idea of an independent audit of click activity. By independent, I’m not talking about a SEM firm or one of these “click fraud detection” firms that are popping up with claims of 35% click fraud. I’m suggesting a truly independent group that has no incentive on what amount of invalid click activity they find.

Google Acquires Rights to Text Search Algorithm

Google has hired Israeli-born Ori Allon, an Australian student who has developed a text-search algorithm called Orion, according to News.com.au.

The advanced text-search algorithm… will make searches much less time-consuming, by working with existing search engines and expanding on their function.

Instead of finding pages on the net that contain keywords, then providing links, the new search engine will provide expanded text extracts which will eradicate the need to open every link.

Orion has sparked interest from the likes of Google and Yahoo, with Google acquiring the rights to the algorithm.

Orion is still 12 to 18 months from being completed – plenty of time for Yahoo, MSN and Ask to build their own version. ;-)

Channel Sponsors

Yahoo Tests Similar Ad Model to Google

Forbes is reporting that Yahoo has released a test version of its new paid search mode, codenamed “Project Panama”, which includes a “relevance” component similar to Google’s.

Analysts predict a switch to this model will result in greater click-thrus for Yahoo and hence, greater revenue. It will be interesting to see how Google reacts to this. They settled a PPC patent dispute with Yahoo before going public – but can Google claim they own the patent for a relevance-based component. I guess the big question is what is this “relevance” attribute and how similar is this to Google’s algo.

Any takers?

Google and Earthlink to Offer Free Wi-Fi to San Francisco

Unlike a lot of people I speak to, I’m not a big fan of San Francisco and so have never been compelled to be out in the “Bay”.

Google and Earthlink just came up with one reason worth the move, FREE Wi-Fi for the entire San Francisco area! The two companies won a joint bid to provide the city with free wireless.

According to ClickZ

Under the companies’ plan, Google’s 300 Kbps “basic access” service will be free and ad-supported, while Earthlink will offer a paid 1 Mbps connection for around $20 a month.

Ads from Google will appear on the network’s capture portal, typically the first page users see when they log onto a third-party Wi-Fi network. In its proposal, the Mountain View company said it would market those placements to small Bay area businesses.

Get Your Free Subscription to Search Marketing Standard

You’ve got until April 30th to take advantage of a free subscription to the newly launching Search Marketing Standard magazine.

What’s the magazine about?

Search Marketing Standard is devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

So you can either procrastinate and buy a subscription or you can get in now. As an English Gecko once said, “it’s like pie and chips….for free”.

Would You Give Your Right One to Use Google Mobile?

If you want to use Google Mobile, you may have to give up more than just your email address. ;-)

Via Gizmodo.

PS. I know it’s toilet humor, but I’m still a school-kid at heart. :-)

Podcasting R.I.P?

Charelene Li has details of a new Forrester report on Podcasting and it doesn’t look too positive.

Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content.

I was “into” listening to podcasts for about 2 weeks then slowly whittled them down to just Adam Curry, and then none. I just didn’t find the content of a high enough quality to keep my interest.

However, Charlene doesn’t think that podcasting is a dead medium and believes that companies can still make use of them.