AOL Reveals Top Searches for 2005

AOL Search today announced the year’s top searches based on the topics that received the highest volume of online queries on AOLSearch.com, the AOL.com portal and the AOL service during 2005.

“Millions of people search online through AOL Search for a wide spectrum of things, but there are those terms that are looked-up more frequently than others,�? said Jim Riesenbach, senior vice president of AOL Search and Directional Media. “From news and people that grab attention to popular products and common queries, the most searched for topics online during 2005 are a reflection of what was top of mind or what people wanted to find more information about.”

Yahoo Answers Rated “M” for Mature

Don’t quite think they expected this at Yahoo HQ, but a number of the answers appearing on Yahoo’s new community-driven search engine are a little too raunchy, according to eWeek.

“What is the best position for sex?” The most prominently displayed answer begins “The reverse cowgirl” then goes onto describe an elaborate sexual ballet. Another entry asks “Where Is Dick?” and the answers oblige with many crude sexual suggestions.

Anyone there come-up with a better answer to “The meaning of life”, than “42″? ;-)

Channel Sponsors

Could Microsoft Pay Search Engine Users? Maybe Search Marketing Firms?

The WSJ latches-on to a comment by Microsoft Chairman Bill Gates where he suggests the company is considering paying searchers to use MSN Search.

“We’ll actually go to users and say instead of us keeping all that ad revenue, we’ll actually share some of it back with the user,” said Mr. Gates, according to a transcript supplied by Microsoft. “The user essentially will get paid, either money or free content or software things that they wouldn’t get if they didn’t use that search engine.”

Might we also see Microsoft paying commission to SEM firms? Having discussed Microsoft’s potential agency relations with senior execs, I highly expect Microsoft to offer a revenue-share/agency discount to search marketing firms.

Yahoo Offers Movable Type for Bloggers

eWeek has details of a new partnership between Yahoo Web Hosting and Movable Type.

Yahoo will effectively act as the preferred provider of Movable Type for small business users…

…provides customers with a unique Web address, blogging tools and business-class e-mail services with spam and virus protections for less than $12 a month.

From the release:

“Blogging is quickly moving into the mainstream as companies grow their businesses by using blogs for marketing purposes, for internal workgroups and even for content management,� said Anil Dash, Six Apart’s vice president of professional products. “By partnering with Yahoo! and customizing Movable Type specifically for their environment, we have created the best Movable Type experience on the web. Professionals now have an easy way to install, customize and expand their Movable Type weblogs, all hosted and managed by the recognized leader in website and blog hosting.�

Newsweek Does SEO

Brad Stone of Newsweek takes a look at the SEO industry and in particular “white hat” and “black hat” practitioners.

Google Only for the Rich and Net Savvy

Do you use Google as your main search engine? Answer “yes” and you can count yourself among the wealthy and net savvy. According to InfoWorld, a survey conducted by S.G. Cowen & Co. LLC revealed Google users are more likely to have a household income greater than $60,000 and have spent more time using the internet.

Via addict3d.

Yahoo Acquires del.icio.us

While I was spending the time and effort to allow Marketing Pilgrim readers the ability to add each post to both Yahoo’s My Web 2.0 and del.icio.us, the two companies were in secret acquisition talks.

As Jeremy Zawodny announces, Yahoo has acquired the social bookmarking/tagging service.

…the del.icio.us team will soon be working in close proximity to their fraternal twin, Flickr. And just like we’ve done with Flickr, we plan to give del.icio.us the resources, support, and room it needs to continue growing the service and community. Finally, don’t be surprised if you see My Web and del.icio.us borrow a few ideas from each other in the future.

del.icio.us creator Joshua Schachter explains all at his blog.

For now, it appears there are no plans to integrate the del.icio.us with either My Web or Flickr.