Coca-Cola Sending Bloggers to Torino Olympics

MediaPost has details of Coca-Cola’s initiative to send half-dozen bloggers to the Winter Olympics in Torino, Italy.

Adding to its usual marketing efforts during the games, Coke is paying to fly and accommodate young representatives from China, Germany, Italy, Canada, Austria, and the United States–each of whom has agreed to keep their posts positive, according to Coca-Cola spokesman Philipp Bodzenta.

“They understand they we’re looking for the positive side of the Olympics,” said Bodzenta, adding: “They are part of the PR team, but they are not Coke employees.”

The blog is called Torino Conversations.

Thanks to BN ;-)

UpSNAP Offers Cash for Mobile Browsing

If you’re going to use your cell phone to search for entertainment, news and weather, you may as well use a service that gives you a chance to win ten big ones.

North Carolina-based UpSNAP just launched a sweepstakes…

People can enter to win the grand prize drawing once per day by signing up for free online at www.upsnap.com/sweepstakes.htm. Sweepstakes entrants can also receive a free horoscope sent to their mobile phone and explore all of UpSNAP¹s free and premium SMS services. When participants sign up with UpSNAP, each day they use UpSNAP¹s services they automatically get an additional entry submitted.

Where did I put my cell phone. ;-)

Channel Sponsors

Microsoft Live the Death of MSN?

AP looks at whether Microsoft’s push to rebrand certain MSN products as “Live” could be interpreted as a sign that MSN is on its last legs.

Edgeio Brings Tagging to Classified Ads

Rob Hof succinctly describes a new service priming for launch called Edgeio.

The way Edgeio works is that bloggers would post items they want to sell right on their blogs, tagging them with the word “listing” (and eventually other descriptive tags). Then, Edgeio will pluck them as it constantly crawls millions of blogs looking for the “listing” tag and index them on Edgeio.com.

It would be interesting to see if this could be a threat to eBay. Instead of going to one central site (eBay) to list your useless junk, just post it on your own site and let Edgeio come to you.

So how will Edgeio make money?

Searches Up 55 Percent in One Year

Via MarketingVox

U.S.-based searches conducted across approximately 60 search engines in December reached nearly 5.1 billion – or an increase of 55 percent from the 3.3 billion searches conducted in Dec. 2004.

That either means the population is using the search engines more, or we’re simply not finding the information we need fast enough. ;-)

Do You Have An Employee Blog Policy?

AlwaysOn shares some interesting survey data on employers’ blog policies.

5% of American workers maintain personal blogs and that only 15% of their employers have a policy directly addressing blogging activities

Lots more interesting stats.

coComment Changing Orphaned Blog Comments


Worried that when you comment on a blog, you’ll either forget about the conversation or, worse still, your comment will be an orphan, left to fend for itself?

coComment appears to be the solution. The invite only service allows you to capture, share and monitor the comments and conversations you have on various blogs.

I’m not sure how much I’m going to use it, but I think it will turn out to be a very useful tool.

Thanks to Lee for the invite! If the creators of coComment are reading – I’d love some more invites to share with my “cool” blogging friends. ;-)