Should Google Abandon “Do No Evil”?

Speaking to Brett Crosby last week, I know that “Don’t be evil” is something Google really does consider when making any business decision. That being said when Eric Schmidt makes comments like this, should they just go ahead and abandon it altogether?

“We concluded that although we weren’t wild about the restrictions, it was even worse to not try to serve those users at all,� Schmidt said. “We actually did an evil scale and decided not to serve at all was worse evil,� he said, referring to the company’s famous “don’t be evil� creed.

C’mon, since when does one wrong make a right? How large is this “evil scale” and how subjective is it?

Guys, I want to believe that you’re out to do what is right, but statements like this just add fuel to the “mockery-fire” you’re facing right now.

Fortune Interactive Adding Clients (Promo)

If you’re interested, we just added a sample list of search marketing clients to Fortune Interactive.

Channel Sponsors

Google Upgrades Toolbar

Google just announced an upgrade to its search toolbar.

The new beta versions of Google Toolbar for Internet Explorer are open and customizable, with new features that enable users to customize their search experience and share information with friends.

The new versions of Google Toolbar now offer customizable buttons, online bookmarks, enhanced search features, new sharing capabilities, and an open API. Google Toolbar for Enterprise beta also includes administration and control for business environments.

MSN Advertising Up

ClickZ reports on Microsoft’s recent earnings. Looks like they’re seeing modest growth from their MSN advertising unit.

Advertising revenues grew 12 percent year-over-year at MSN in Microsoft’s fiscal second quarter amid ongoing investments in the area the company said would continue.

Google’s Brett Crosby Talks Analytics

After Brett Crosby of Google Analytics teased me from the audience about the “tricks� search marketers use to optimize web sites, during my session, I was looking forward to heckling him during his session on web analytics. Alas, Brett’s role was mostly as moderator and the opportunity to return the favor, was limited.

That being said, Brett did a great job of keeping the conversation flowing and threw in his own thoughts along the way. I’ve listed below some of the interesting soundbites from the panel.

Katherine Craig (Starwood Hotels) – they tag everything. Need to understand which marketing vehicles were most effective. They tag banners, search, emails. They can then measure cost of each medium.

I Ain’t Sayin’ She a Talk Digger

Jeremiah Owyang shared a neat tool with the Frost conference attendees, Talk Digger.

It allows you to track who’s discussing your blog on a whole host of sites including Technorati, Bloglines, Digg and Google.

Jeremiah is also keeping “rough” notes of the sessions at Frost.

On the road

You may have noticed that posting has been light today. I’m at Frost’s internet marketing symposium in Phoenix.

Be sure to check back tomorrow for coverage of Brett Crosby’s – Google Analytics – presentation notes. I’ve been chatting to him today and I’m sure his presentation will be interesting.


Brett Crosby – Google Analytics