LowerMyBills.com Wins Advertising Infringement Suit

This is something all marketers should be aware of. LowerMyBills.com just won $200,000 from NexTag the comparison shopping search engine.

LowerMyBills.com filed suit against NexTag in December 2004 for copyright infringement, false designation of origin and unfair competition, claiming that NexTag copied multiple LowerMyBills.com advertisements in order to drive traffic and create interest in NexTag’s services.

Interesting that they took the “copyright” infringement route. You might want to think twice the next time you consider plagiarizing your competitor’s ad. ;-)

Yahoo Not Out of the Search Race

So was Susan Decker’s quote taken out of context? Or are we simply seeing Yahoo reacting to the negative publicity that came from the “It’s not our goal to be #1″ statement. Whatever the motivation, Yahoo has published a statement on their blog which clearly puts them back in the race.

Maybe it was just a plan to get some media attention. ;-)

Channel Sponsors

Tagging the Next Big Thing in Search

If you have a WSJ subscription, check out their article on how tagging is changing the web.

Yahoo Publisher Network Set to Expand

Loren has all the details of Yahoo’s planned expansion of the Yahoo Publisher Network.

Google Partners on Analytics

We already knew that Google had partnered with a number of analytics consultants for those users looking for advice and assistance.

The idea was for Google to deal directly with large enterprise clients and outsource the rest. Well, according to DM News, Google is also going to outsource that enterprise-level relationship too.

Google said today that it would work with interactive agency and Web analytics firm ZAAZ, Seattle, to serve enterprise customers using Google Analytics. ZAAZ will provide services beyond what Google Analytics otherwise offers, for a fee.

Don’t Feel Sorry for Google’s Page & Brin

If you saw Google’s recent filing – where they confirm Page, Brin and Schmidt’s 2006 salary as just $1 – you may have been tempted to feel sorry for them.

We wanted to help you get over that feeling…

Since the search giant went public in August 2004, Brin has sold about 6.5 million shares at a market value of $1.68 billion. Page has sold about 5.8 million shares at a market value of $1.4 billion, according to calculations from Thomson Financial. Chief Executive Eric Schmidt, who was brought in to run the company before it went public, has sold more than 2.1 million shares, worth more than $502 million.

Via CNet.

Yahoo Content to be Google’s Footstool

Even if you were content to be #2 in the search space, would you actually admit it? Well, that’s exactly what Yahoo just did.

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

What in the world? Why not just sign the deed to your market share and hand it directly to Google? If I were at Microsoft or Ask Jeeves, I’d get someone in front of a reporter today and let them know that they are still in the race and are more than happy to help Yahoo find its way to the bench.