Google Hints at TV Ads

Mediapost’s Erik Sass believes Google VP, Tim Armstrong hinted at TV ads while speaking at a recent conference.

“The notion is… we’re able to help advertisers break into other media, such as print, radio, and other areas, which will help the publishers themselves do better yield management…Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it’s profitable.”

After the acquisition of radio ad network, dMarc, I don’t think a move to TV would surprise anyone at this stage.

Site Overlay Returns to Google Analytics

If you’ve been missing Google Analytics‘ Site Overlay feature, good news, Google has just re-enabled the feature.

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Wall Street Still Loves Google

Despite dropping almost 19% in after hours trading, many analysts have raised – yes, raised – their earnings estimates for Q1, according to CNET.

Six out of 32 analysts have updated their earnings estimates for Google, bumping up their forecast to $2.06 a share for the first quarter from $2, according to Dropsey. And for its fiscal year, analysts now expect the company to generate $8.98 a share–up from previous estimates of $8.79.

Some are not as convinced…

“We’re downgrading Google primarily because of concerns about weaker-than-expected international revenue growth,” said Ben Schachter, a UBS Securities analyst. “I think they are investing heavily in that area, and that is the right thing for the company in the long term. But in the near term, it will put pressure on its margins for the next couple of quarters.”

Google Geeking at the Speed of Sound

Greg points to Google VP Marissa Mayer’s guest column at Business Week. In it, she discusses what drives innovation at Google, including just how fast things are developed.

In the case of the Toolbar Beta, several of the key features (custom buttons, shared bookmarks) were prototyped in less than a week. In fact, during the brainstorming phase, we tried out about five times as many key features — many of which we discarded after a week of prototyping. Since only 1 in every 5 to 10 ideas work out, the strategy of constraining how quickly ideas must be proven allows us try out more ideas faster, increasing our odds of success.

Latest Google Rumor

It’s funny, even when Google denies a rumor, it still makes the news. InformationWeek tries to make a story out of Google’s internal use of Ubuntu desktop Linux technology.

Google clearly told them…

“We utilize the Ubuntu technology for internal use, but have no plans to distribute it outside of the company,” the spokeswoman said. She also denied the company was using the name “Goobunto” internally for the software, saying, “It’s just an internal system.”

What’s next, speculation on a Google Cola, simply because they have Coca-Cola vending machines at the ‘plex? ;-)

Google Beefing-up Google Talk with VoIP Deal?

Mark Evans has news of a deal between Google and VoIP Inc, which will provide Google with internet telephony services. There are few details of the agreement, but Evans speculates…

So how does that fit into Google and, presumably, its Google Talk service? Perhaps Google Talk will be beefed up to become more Skype-like with SkypeIn and SkypeOut-like services as well as access to 911 and 800 service.

I’ve never used Skype, but I do use Google Talk. If they add “Skype-like” features, I’ll be all over it.

Newspapers Want Share of Search Engine Success

A group of newspaper publishers say they have had enough of watching the search engines soar to success thanks in part to the content they publish.

According to CNet, the World Association of Newspapers (WAN) intends to “challenge the exploitation of content” by the Googles and MSNs of the Web.

The Paris-based group, which represents 18,000 newspapers, isn’t discussing what action it may take. WAN executives said in a statement that they want to explore their options and added that they understand search engines help them in one way: aggregating content and packaging it for consumers. But WAN noted that Web companies also “built their business models in large part on taking content for free.”