A Look at Google’s Sales Team

BusinessWeek offers a glimpse of a typical sales meeting between Google and one of its larger clients.

The meeting with mutual fund company Vanguard offers an interesing insight and shows how aggressive Google is in grabbing as much of a the marketing budget they can.

Two New Podcast Ad Networks

ClickZ has details of the launch of two new advertising networks for podcasts – Kiptronic and Podtrac.

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Google Fights for Your Privacy

According to the Mercury News, the Department of Justice has filed papers to try and force Google to comply with a subpoena issued last year which includes a request for 1 million random Web addresses and records of all Google searches from any one-week period.

Why does the DOJ want to get its hands on this information?

The move is part of a government effort to revive an Internet child protection law struck down two years ago by the U.S. Supreme Court. The law was meant to punish online pornography sites that make their content accessible to minors. The government contends it needs the Google data to determine how often pornography shows up in online searches.

Forbes on Vertical Search Engines

Forbes takes a look at the growing trend of vertical search engines. Oodle, Jobster, and LookSmart are among the many featured in the story.

The biggest challenge for vertical search engines?

“With vertical search, by definition, you need to go to one engine for jobs, another for travel, and another for business supplies,” said Rosenberg. “I think the results at these vertical search engines have to be significantly superior to Google and Yahoo! for consumers to overcome that inconvenience.”

MSN Adds More Instant Answers

MSN Search’s Weblog announces the addition of 1 million new facts you can now get “Instant Answers” to.

Here’s an example: premier of russia

Now, where have we seen this type of thing before? ;-)

FyberSearch Adds Keyword Statistics Tool

News from Nathan Enns. His search engine, FyberSearch, has added a keyword suggestion tool to assist its advertisers in selecting the right terms.

Google – Monetizing the World’s Media

So Google decided it’s time to see just how far they can take their “pay-per-action�? ad model and acquired a radio advertising network. I spent a lot of time yesterday, discussing this move with a number of people. Here’s a collection of some of my thoughts…

Accountability and Efficiency for Offline Advertising

This is a very bold, strategic move for Google. They are basically laying down the gauntlet and challenging the status quo of offline advertising principles. If they are successful in bringing a pay-per-action model to radio, they’ll certainly have a lot of traditional radio execs and ad agencies quaking in their boots.