More Ad Spend Going Online

ClickZ has details of a new study that suggests the continued shift of ad dollars to online marketing.

This year, online marketing spending is expected to increase 19 percent. This is eight times TV and radio’s expected 2.4 percent rise, and six times print’s 3.3 percent…search engine ad spending is set to grow 26 percent this year. Budget allocation for Google amounts to $3.7 million; $4.6 million for Yahoo!; and $4.6 million for MSN.

Blog marketing
is also predicted to see huge growth this year.

Spending on blog and wireless marketing sits at two percent of the online budget. Blog advertising should grow 43 percent; and wireless is expected to increase 19 percent.

Google’s Matt Cutts Caught Spying on Ask Jeeves

This is hilarious stuff. Google’s Matt Cutts decides to sneak around Ask Jeeves’ offices after hours.

Meanwhile, Ask’s butler is equipped with a spy camera and busts Matt snooping. :-)

Channel Sponsors

China Relations from an Internet Company Perspective

Harry Tsao (co-founder of Mezi Media, which includes our clients and Coupon Mountain) has written an excellent insight on the U.S. government’s relations with China, for CNET.

As the co-founder of a U.S. Internet company with operations in China, I understand that politics between China’s Communist leaders and the U.S. government has a strong impact on my business. However, during the next 40 years, the diplomatic approach that the U.S. government takes in working with its Chinese counterpart will need to evolve. Mixing business with politics is not just bad for business; it is bad for international relations. The Chinese government will increasingly see the U.S. government as an unreliable partner that ties trade and business policies to the then-status of U.S.-China relations.

Internet Giants to Blame for Continued Email SPAM

[Andy's note: If you're a regular reader of Marketing Pilgrim - or my old blog - you'll recognize the regular comments by 'MikeOK'. I've always enjoyed Mike's point of view and so recently asked him if he would like to contribute an article on the topic of his choosing. So the following is by Mike O'Krongli]

Internet giants Google, Yahoo, Microsoft and AOL should be held accountable for the decline of usability of email, the most basic communication tool on the internet. They all have email services that filter spam and send blacklist and sometimes whitelist messages to a junk or spam folder. This action is leading to a ballooning email spam epidemic with many faces.

Valleywag on Google’s Hitlist

Could Google’s recent change to their position on manually changing search results be in light of Valleywag? ;-)

I can see it now…[click] “oops, I just ‘accidently’ moved Valleywag to the #500 position.”

Google Acquires Measure Map Blog Analytics

It’s already all over the web, but we’re going to cover the announcement too. ;-) Google has announced the acquisition of Measure Map, an analytics tool aimed at bloggers looking to better understand their audience.

Google Partners with BearingPoint for Enterprise Search

Hot off the wire. BearingPoint is partnering with Google to provide enterprise search solutions for various verticals.

BearingPoint extends Google’s search capabilities by offering companies customized search technology tailored for specific business environments in industries such as pharmaceuticals, banking, brokerage, high-tech and aerospace.

“We are enthusiastic about providing the marketplace with our new suite of solutions for Google’s search products and see a tremendous opportunity to address a significant and growing sector,” said Harry You, CEO, BearingPoint. “Search technology is rapidly becoming a critical application in today’s business environment and BearingPoint is committed to developing the products, services and partners that keep us at the forefront of the information technology landscape.”