Web Analytics is Dead – Discuss

I made some new friends while at the recent Frost & Sullivan seminar; Jeremiah (Hitachi), Brett (Google) and Avinash (Intuit).

Jeremiah keeps tempting me to fly out to the west coast for lunch or dinner and turns-up the heat by blogging his recent lunch with the aforementioned.

Ok, so you’re not exactly interested in my future lunch plans, but you should be very interested in Avinash’s recent podcast on why “Web Analytics is Dead”. Avinash Kaushik is one of the most dynamic people I’ve met and very passionate about how companies should use web analytics.

So, how do you see web analytics evolving?

Google Desktop Leaves Beta, Adds Quick Search

Google has announced the graduation of Google Desktop from “beta”. With the change comes a new feature called “Quick Search“.

As Tomas Gunnarsson, Google Desktop Software Engineer, describes it…

Three months ago, I came up with an idea that makes it easier for users to find what they’re looking for: a search box in the middle of the desktop. It’s very accessible — all you have to do is press your Ctrl key twice.

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Details of Google Base Payment Options

Emails are going out to a number of people informing them that Google is now allowing the sale of items using Google Payments.

Barry Schwartz has a step-by-step overview of how to use Google Payments.

It seems like a nice little income stream for Google…

Google Base sellers who accept payments through Google will be charged 2.5% plus $.25 per transaction. If you incur a chargeback, you’ll be charged $10.

Fees will be deducted from your account when you charge your order. If you refund an order, Google will return the variable portion of the transaction fee (2.5%) to you, but will keep the flat portion of the fee ($.25).

More details on accepting payments.

Google Mars

In case you missed it, you can now use a Google Maps interface to look at the red planet.

How do you take your Blog Ketchup?

When I scan thru the headlines on my RSS aggregator, I’m quickly trying to determine if the post is worth exploring further. I do that with everyone of the some 150+ feeds I subscribe to, except for one.

When ever Kim Krause-Berg posts to her blog, I instinctively click straight thru to the site. I know that when I get there, I’ll be better for reading what ever she has to say.

Today’s offering is no different. While many are trying to define blogging, Kim comes up with the perfect analogy. Blogs are like an order of french fries with ketchup. Different people have different ways of taking their order, but its all still fries with ketchup.

Judge Makes Google Share Info with Government

CNN is reporting breaking news…

“Federal judge says he will require Google to turn over some data to Department of Justice.”

UPDATE: AP news adds

U.S. District Judge James Ware did not immediately say whether the data will include search requests that users entered into the Internet’s leading search engine.

It looks almost certain that Google will be forced to share some small sampling of search requests with the DOJ, so they can ascertain how likely it is children will be exposed to pornography.

We’ll update as we hear more.

Americans Tell DOJ to Keep Hands Off Search Data

A new study by the Center for Survey Research at the University of Connecticut suiggest 65% of Americans oppose government monitoring of search behavior with 50% saying search engines should not turn over any information to the government.

That means either half the country is simply against “big-brother” snooping, or they’re well aware of what they’ve been searching for in the past. ;-)

Thanks to Cindy!