Search Marketers Welcome Shorter Yahoo! Ads

ClickZ polls a number of search engine marketers and asks them for feedback on Yahoo’s decision to start truncating its sponsored search text ads after the first 70 characters.

Most marketers see the positive side, including Fortune Interactive’s Ben Wills…

By eliminating the variable of ad copy length, the move will make it easier for advertisers to compare the results of the same ads in Google and Yahoo!, said Ben Wills, director of search marketing at Fortune Interactive. “Both engines have different demographics and this move by Yahoo! could further highlight these differences. On an equal playing field, it will become more apparent to advertisers which search engine their target audience uses most frequently.”

Search Engine Satire

Saturday Night Live takes a pop at the new Quearo search engine under development in Europe. Via Price

During the Weekend Update news segment. This time Amy Poehler talks about Quaero. Visible behind her is a slide with the word Quaero (in the Google font and colors) with the word’s “French Google” below it.

From the transcript:

“The French have launched their own version of Google called Quaero. You just type in the subject you are interested in, and Quearo refuses to look it up for you.”

Hilarious!

Channel Sponsors

Wink’s Michael Tanne Discusses the Future of Tagging

One of the most successful concepts of 2005 was most certainly “tagging�?. Blog posts, search results, news items; if it’s on the web, you can bet that someone has tagged it as something they’d like to go back to or share. Del.icio.us, Digg and Furl are just some of the many tools available to web users, looking to keep track of their favorite content. But with so many different tagging alternatives, and so many people tagging, how do you keep track of the most relevant content and where can you go to find a consolidated database of the best tagged “stuff�?? That’s where Wink comes in to save the day!

Google Internet Cafe?

Monday can be a little drab, so let’s start with this humorous photo from Inside Google.

Yahoo Catching Google

The Globe and Mail looks at how smart acquisitions are helping Yahoo stay competitive with Google.

“For a while, Yahoo may have lost its mojo,” Mr. Horowitz said. But the company has invested heavily in search technology, acquiring five companies in the sector during the last few years, including buying Overture Services Inc. for $1.8-billion (U.S.) in 2003. “Really, we’re just getting started,” he said.

Google’s Page and Brin Reveal Secret to New Product Development

Ok, so this post may not live up to the hype of the title, but admit it, you needed a Friday afternoon chuckle. :-)

From this week’s edition of eWeek…


click to enlarge

IAC’s Barry Diller To Keynote SES NYC

Guess who Danny’s got to keynote next month’s Search Engine Strategies?