iPod-Ready Levi Jeans

Did April Fools day come early? According to Reuters

Denim giant Levi Strauss said on Tuesday it had designed jeans compatible with the iPod music player, featuring a joystick in the watch pocket to operate the device.

The Levi’s RedWire DLX Jeans for men and women, which will be available this fall, also have a built-in docking cradle for the iPod and retractable headphones. Pricing was not immediately available.

Lots of third-grade jokes to be made from that statement…not going there. ;-)

AOL’s Newly Acquired Truveo Better than Google Video?

Bambi Francisco believes that Truveo (acquired today by AOL) is a better video search technology than Google Video.

Google’s search technology behind the video service fails to live up to Google’s high search standards for text.

Type in the words “CES” and the first video is totally unrelated as it’s a nine-second video of a guitar player. The only relevant video was the sixth one shown, and it was essentially a video press release.

By comparison, type in “CES” in Truveo.com, a startup with 12 engineers focusing on nothing but perfecting video search, and the first one is a very relevant video clip, dated Sunday, Jan. 8, of a CNN report on the tech fest. In fact, Truveo had a minimum of 100 relevant videos related to the consumer show.

Channel Sponsors

Miva Still Looking for a Buyer?

Back in November we reported that Miva may be looking for a buyer. ClickZ today uncovers further evidence.

The company tapped Deutsche Bank Securities to help Miva’s board of directors explore options that could include “the raising of capital through the sale of securities or assets of the company, a recapitalization, strategic acquisitions, and the combination, sale or merger of the business with another entity offering strategic opportunities for growth,” according to a statement issued today.

“The board and management believe our current share price does not reflect the inherent value of the company and its opportunities, and the engagement of Deutsche Bank will help us to methodically examine a range of short-term and long-term alternatives as we continue to focus on growing our business,” said Craig Pisaris-Henderson, Miva’s chairman and CEO.

InterActiveCorp Launches Pronto Comparison Shopping Tool

IAC has just launched Pronto a comparison shopping tool that sits on your desktop and helps you save money while shopping.

So what does it offer?

* Instantly compare prices and view similar products while you shop online at many of your favorite merchants.

* Set Price Alerts on products you view. Get an alert when Pronto finds a merchant selling the product at or below your target price.

* Automatically apply money-saving offers to products you are viewing online.

* Easily track price changes and keep a history of products you’ve viewed online.

Hat-tip Wingo.

Mark Twain; Author of World’s First Book on Search Marketing

So, you think you know who’s “first generation” SEO? Think again!

Greg Jarboe has discovered the very first book on search engine optimization and it was written by none other than Mark Twain! Ok, so the great author didn’t actually know he had written about SEO, but Jarboe figured it out.

Twain, I believe, would have felt right at home in our industry, profession and time. I recently re-read his book, Life on the Mississippi, and found a couple of top stories that SEOs may want to read for themselves and re-tell to their clients.

I wasn’t convinced until I saw this quote from the book…

AOL Acquires Video Search Provider, Truveo

AOL has announced the acquisition of Truveo Inc. a video search engine provider based in Burlingame, California.

From the press release…

Truveo’s approach to video search utilizes a proprietary web crawling technology called “Visual Crawling”. This unique technology has enabled Truveo to amass one of the most comprehensive indexes of high-quality, current video on the web. The strength of Truveo’s Visual Crawling is its ability to automatically discover video files and related information on complex, dynamic web pages – a task that has been notoriously challenging for existing conventional crawling technologies. Truveo’s technology continuously crawls the most popular video content sites on the web in real-time to provide consumers with the most updated and relevant results that include breaking news, sports, and entertainment video. And, as a result of this unique approach, Truveo’s video search engine includes a large selection of popular video that cannot be found in any other search engine – helping consumers to find the ‘eureka’ moment in their online video search experience every single time.

Vote Now: How do you define Search Engine Marketing?

Do you agree that Search Engine Marketing (SEM) is the umbrella term for both Search Engine Optimization (SEO) and Paid Search (including PPC)?

I’m seeing too many people using SEM to exclusively refer to Paid Search or PPC.

After getting initial feedback in the “comments”, I’ve decided to add a mini-poll.

So how do you define Search Engine Marketing?