Yahoo! Reports Q4

Like to crunch numbers? Here’s the raw numbers just released by Yahoo.

Revenues were $1,501 million for the fourth quarter of 2005, a 39 percent increase compared to $1,078 million for the same period of 2004.

Revenues for the year ended December 31, 2005 were $5,258 million, a 47 percent increase compared to $3,575 million for 2004.

The stock is down in after-hours trading. Why? As one analyst puts it…

“There is nothing there that is a particular problem,” says Martin Pyykonnen, an analyst with Hoefer & Arnett who rates the shares strong buy and doesn’t own them. “It’s about beating expectations and coming out ahead, and they didn’t do that.”

Get Marketing Pilgrim in your Inbox

Still not figured out RSS readers? Maybe you only ever read Marketing Pilgrim, so don’t need a reader :-) (yeah, right). Or, maybe you just prefer to get news in your inbox.

Thanks to FeedBlitz, you can now get the latest MP posts emailed directly to your inbox. Never again worry about missing the latest online marketing news. Yay!

Look for the sign-up box labeled “GET EMAIL UPDATES” in the right navigation column.

Channel Sponsors

Buzzmetrics Buys Intelliseek, Merges with Nielsen

Buzzmetrics has announced the acquisition of Intelliseek – both companies offer solutions for tracking consumer-generated media. But, in a twist, the newly formed company will operate under the “Nielsen BuzzMetrics” brand and be headquartered in New York. Why? It seems VNU, parent to ACNielsen and Nielsen Media Research, will become a majority shareholder in the new BuzzMetrics with 50.1 percent ownership.

Steve Rubel offers his thoughts.

Nielsen, like other research companies that track and measure the media, was faced with a vexing issue. Namely: How do you evolve when the very media ecosystem on which you built your business is eroding? The answer is to acquire smart thinkers who have figured out ways to analyze, measure and live in a world where the Long Tail dominates.

The Ups and Downs of Business Traveler Blogs

CNet has some interesting insights on business travelers who blog. Seems few want their boss to know that they upgraded to first class and stayed at the Ritz Carlton. ;-)

Google Adwords Coming to a Radio Near You

Hot off the press! (yep, MarketingPilgrim breaks the news first)

Google has acquired dMarc technology for $102 million in cash and plans to integrate into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

This changes the entire advertising landscape and must surely have traditional media outlets quaking in their boots. With the money Google has in the bank, and a move that clearly signals the company’s intent to move the AdWords model “offline”, no media channel will be safe. Expect Google to challenge print, TV and radio by bringing an advertising model that has shown to be hugely successful.

From the release…

Google today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.

Search Marketers Welcome Shorter Yahoo! Ads

ClickZ polls a number of search engine marketers and asks them for feedback on Yahoo’s decision to start truncating its sponsored search text ads after the first 70 characters.

Most marketers see the positive side, including Fortune Interactive’s Ben Wills…

By eliminating the variable of ad copy length, the move will make it easier for advertisers to compare the results of the same ads in Google and Yahoo!, said Ben Wills, director of search marketing at Fortune Interactive. “Both engines have different demographics and this move by Yahoo! could further highlight these differences. On an equal playing field, it will become more apparent to advertisers which search engine their target audience uses most frequently.”

Search Engine Satire

Saturday Night Live takes a pop at the new Quearo search engine under development in Europe. Via Price

During the Weekend Update news segment. This time Amy Poehler talks about Quaero. Visible behind her is a slide with the word Quaero (in the Google font and colors) with the word’s “French Google” below it.

From the transcript:

“The French have launched their own version of Google called Quaero. You just type in the subject you are interested in, and Quearo refuses to look it up for you.”