Oodle’s Craig Donato Discusses the Future of Online Classifieds

[It's been almost two years since I first started chatting to technology innovators about the future of search. This article get's the ball rolling again.]


When Oodle burst on to the scene back in March of last year, it instantly became a hit among those looking for a more efficient way to search, scan and subscribe to classified ads. Oodle started life with coverage of just three major cities; Dallas, Chicago and Philadelphia. Today, Oodle serves more than one hundred cities and an equal number of colleges including Cal State campuses, Northwestern, Ohio State, Rutgers, Villanova, Kent State and Harvard.

I had a chance to interview Oodle’s CEO and co-founder, Craig Donato, and asked him about the role online classified search will play in the future and what plans Oodle has to lead the way.

Ex-Googlers Facing Blog Ban

Google Blogoscoped reports the guys over at Xooglers, might be feeling the heat from Google’s legal department.

I hope it works out for them, although I have been very surprised at how much information they have shared that you would think is confidential.

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Google Software Bundle and Pay Per Video Coming

Next up on the “guess what Google will announce at CES this week” carousel, we have reports that they will announce pay-per-view video downloads and a “Google Pack” of bundled software.

Google video rental: Google will be partnering up with television stations like CBS and the NBA to allow people to download videos for a fee.

Google Pack: a software package including pretty much everything but an operating system and productivity suite.

Which Generation of SEO Are You?

Danny Sullivan looks at who has a voice in the SEO community.

“Third generation” SEO kids rock!!! ;-)

Paid Search to Grow 41% in 2006

ClickZ summarizes a new Piper Jaffray report that predicts paid search will grow 41 percent in 2006 and generate more than $14 billion globally.

“Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion’s share of that revenue and grow faster than the market as a whole,” Rashtchy wrote in the Google research note.

Google Pay-Per-View Video in Works?

MarketingVOX reports on the latest Google rumor. I’m not touching another Google rumor…for at least the rest of the day. ;-)

Corporate Blog Marketing Explained

CRM Magazine has a great article that answers many questions about corporate blogs and online reputation monitoring. If you’ve worried about the risks associated with a company blog, this article should help a lot.

General Motors gets it…

General Motors is an example of a company that is doing corporate blogging right, according to Charlene Li, principal analyst and blog writer at Forrester Research. Many GM fans anxious to get their hands on the new Pontiac Solstice expressed frustration at the product not getting to market. So the company had the person in charge of that project blog about some of those frustrations, explaining what was taking so long and recognizing the prospective buyers’ feelings. It talked about certain dealerships getting limited early editions of the car and the vast amount of testing needed to help ensure customer safety. “The ROI is infinite–it’s the enrichment of people,” Li says.