TiVo Users Soon Can Search for Ads, Google-Style Ad Pricing Possible

Just last week we reported on compelling reasons why Google should acquire Tivo. That argument just got a whole lot stronger with the announcement (WSJ) that Tivo is partnering with several big ad firms to offer its users a system that lets them search for commercials centered around a specific topic.

TiVo users will be able to set up a profile of products on their television screens by clicking on categories such as automotive or travel or typing in keywords such as “BMW” or “cruises.” On a regular basis, TiVo will then download relevant commercials to TiVo recorders over the Internet or, for those users who don’t have broadband, send the video via traditional broadcast signals. The commercials will appear on-screen in a folder next to the list of television shows TiVo users record.

Xooglers Blog for Ex-Google Employees

Mike Bazeley at SiliconBeat thinks he’s the last to mention Xooglers, a new blog by former Google employees, but I might just take that honor. ;-)

Channel Sponsors

Google North Carolina Office Rumor Still Growing

What started as a rumor and then led to speculation, appears to have enough life to keep things interesting.

Over the holiday, the Raleigh News and Observer ran a story which pieced together my thoughts with details that Google is rumored to be searching for 5,000 sq.ft. of office space.

The Mountain View, Calif., company, whose name has become synonymous with Internet searches, is snooping around for a small office in the Triangle.

Brokers for Google are scouting spaces smaller than 5,000 square feet that would be available early next year. But it’s not clear what the space would be used for.

I gave them my two cents…

Andy Beal, CEO of Fortune Interactive, a Raleigh Internet marketing marketing company, noted Caplain’s posting on his own blog and then went on to speculate on possible acquisition targets.

Happy Thanksgiving

We’re out of here until Monday.

Have a safe and happy Thanksgiving!

Should Google Acquire Tivo?

Motley Fool makes a compelling case for Google to buy Tivo.

…a blending of the Web and TV is practically inevitable, in my opinion. All that’s still missing is a model to monetize it. Google and TiVo — together — can create that model. Think about it. Google has a massive network. It has an algorithm for searching and organizing anything fast. It has a platform for targeted advertising. It has invested heavily in making broadband available anywhere, including over power lines. And it has a nascent technology for speeding the delivery of certain content. In other words: Google knows how to find, deliver, and organize any kind of digital content, including video. And do it really, really fast.

Google tests out Click-to-Call AdWords

Greg Yardley points out that Google’s next giving Ingenio, Who’s Calling, and others a run for their money in the Pay-Per-Call arena.

In a new twist on the performance-based pay-per-call advertising medium (that’s-a-lot-of-dashes), Google’s new service basically acts as a call bridge between the advertiser and the consumer.

Here’s how it works:
– Consumer does a search and sees a phone listing in the paid search results.
– Consumer clicks the telephone graphic, prompting the consumer for their phone number.
– Google then calls both the consumer and the advertiser, and bridges the call.

However, as Danny points out, there are still questions to be answered such as; Are ads sold on a cost-per-click basic or a pay-per-call basis? and Does Google foot the bill, or do advertisers pay some of the call?

Want Out of Google and MSN? Two Days is All it Takes

So, on Monday, apparently, body snatchers stole Brett Tabke. Brett disallowed all spiders to crawl WebmasterWorld.com due to rogue spiders crawling 12 million pages of WebmasterWorld during the week of the WebmasterWorld search conference. Brett also says he spends 5-8 hours a week battling these rogue bots.

Search Engine Watch is reporting that WebmasterWorld is out of both Google and MSN Search results.

A robots.txt file disallowing all spiders + Two Days = Out of Google and MSN. That’s it.

Now, Danny says that there may be some manual factors at play here with Google, sleuthily pointing out “Interestingly, checking the Google Directory — which is powered by the Open Directory — there is no listing for WebmasterWorld in the same exact category as you’ll see at the Open Directory. It suggests that the robots.txt ban had the effect of pulling WebmasterWorld not only out of the Google web search results but Google Directory listings as well. That would be an entirely new thing I don’t recall hearing happening before.