2005 Search Engine Blogs Awards

It used to be that I’d post about any “blog award” going and beg readers to nominate us if they like us.

With a blog that’s just three months old, even my head is not big enough to think that Marketing Pilgrim deserves an award – at least not yet ;-) – but you should go to Search Engine Journal’s voting page and vote for your favorites.

Yahoo Answers Your Most Difficult Questions

Yahoo has just launched a new service called Yahoo Answers, which allows you to submit questions and have the Yahoo community answer them.

The concept of having real people answer questions is not a new one with Google Answers offering a similar service (albeit for a fee) for a couple of years now. That being said, Yahoo’s free offering aims to tap into the combined knowledge of its extensive community, to help answer those more difficult questions.

What is interesting is that search is slowly devolving before our eyes. Danny Sullivan has already lamented that “tagging” tools such as Yahoo’s My Web and Del.icio.us seem a step backward in trying to organize the world’s information. Now with Yahoo Answers, aren’t we admitting that a search engine alone will never be enough to help searchers find what they truly seek?

Channel Sponsors

Windows Live Local Coming Thursday

Charlene Li has the scoop on tomorrow’s 9am PST launch of Windows Live Local.

Gawker Launches Blog for Disgruntled Customers

Steve Rubel points to a new Gawker blog for upset customers to vent.

Just retailers thought they just had individual bloggers to deal with, The Consumerist gives them a whole new channel.

It’s going to be even more important for companies to track consumer-generated media.

AOL to Switch from Google to Microsoft?

Lot’s of speculation that AOL and Microsoft are close to inking a deal that would see MSN replace Google’s search results on AOL.

If true, it could be a set-back for Google and maybe their first real “bad news” since going public.

There is a chance Google can renew its agreement (due to end in 2006) but, “a person familiar with the talks told the newspaper a sticking point so far has been Google’s reluctance to guarantee Time Warner a minimum amount of revenue, which Microsoft had agreed to do.”

Search Engine Use Grows, Gains on Email

eMarketer again, this time with evidence that search is growing and gaining on email.

We reported on this a while back, but always nice to see in a pretty graph. ;-)

What’s the Cost Per Keyword?

eMarketer has details of DoubleClick’s study on how much it costs to bid on a keyword over a given month.

What is interesting is that the chart is showing one of two things…

1. Keyword pricing is becoming a lot more seasonal.
2. After keyword pricing peaked in Dec 04, advertisers move to the “tail” of search terms, found bargains, and are now “bidding-up” the cost again.