Google Makes List of Companies with Best Reputation

According to Money, Google enters Johnson & Johnson’s Corporate Reputation survey at #3.

Google which has only been around for the last seven years, made the list for the first time this year at No. 3 behind established blue chips Johnson & Johnson and Coca-Cola Co., according to the Reputation Quotient study, which was developed jointly by Harris and the Reputation Institute in New York.

It will be interesting to see how Google fairs next time around. There seems to be a small contigent of folks who are starting to turn on Google. Can they maintain such a strong brand reputation 12 months from now?

Hat-tip Stein.

Infospace Taps Ingenio for Pay-Per-Call Ads

According to CNet, Ingenio was set to announce Wednesday that ads from its network would appear on InfoSpace’s search site.

Channel Sponsors

WebSourced’s Pat Martin Resigns, Parent Appoints Two New

It used to be that the number one question asked of me at conferences was “where is your accent from?”. It seems that has been replaced by “what’s going on at WebSourced?”.

Today a significant part of the re-structuring of WebSourced occurs with the resignation of President and CEO, Pat Martin.

THK also adds two new additions to it’s ranks which includes the mightiest of all PR gurus, Xavier Hermosillo.

Discovering Del.icio.us

Thanks to everyone on the “SEM Via Communities, Wikipedia & Tagging” panel for their ideas for tagging. Andy Hagans had some cool tagging tips including the idea of adding a “Del.icio.us this” tag to each blog post – to encourage readers to share the story.

After some quick searching, I found the script needed and have added it. You’ll now see it at the end of each blog post.

More snippets from the show to come. In the meantime, Barry has all the coverage.

Spreading the Word on Corporate Blogs

As part of our quasi-evil plan to ensure every Fortune 1000 company has a blog, we’re spreading the word on the benefits of a business blog (promo link), starting with the News & Observer. Moohoo-waha! ;-)

Madison Avenue Faces Google Fears

A couple of weeks ago, I wrote in my all-too-infrequently-updated-blog about the paradox of competition that Google faces. On one hand, they are all about the consumer, making them a demi-god in the eyes of searchers. On the other hand, they are beginning to competitively enter into markets previously thought to be safe from Google’s strengthening ability to dominate new areas of business. Froogle, for example, still in beta and rarely marketed, is now 5th in the comparison shopping industry with 8.49% market share. Considering industry leader Shopping.com has 18.38% market share, it becomes easy to see how quickly consumers adopt Google services.

I read this article on Reuters last night that talks about how top New York ad agencies are feeling the pressures of Google’s expanding markets. Additionally, Brian McAndrews makes a great point at the reuters Media and Advertising Summit in Thursday:

Search Firms Scramble to Hire From Advertising, Marketing Agencies

DM News looks at the hiring frenzy going on in the search marketing industry. It appears we’re all trying to recruit the very best talent.

The article mentions Fortune Interactive.

Andy Beal, president/CEO of search marketing firm Fortune Interactive, Durham, NC, said he likes to hire employees from traditional public relations and marketing agencies because they “know how to handle large accounts. They know what to say, what the client is used to hearing, and they bring fresh ideas.”