Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending

Good news for all of us in the online marketing/advertising space. According to Bloomberg

The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.

Looks like rich media ads will see the largest growth next year.

Sales of online ads that have animation, sound or interactive features will jump 66 percent next year to become the fastest growing area of Web ads, Credit Suisse predicts. Yahoo, the most-visited Web site, and No. 1 search-engine Google are winning business at the expense of publishers and broadcasters.

Hat-tip Battelle.

Don’t Believe Everything You Read Online

Humorous story from AP looks at how a fake news release announcing the “successful the reintroduction of wolves” made it into Tuesday’s edition of the LA Times.

Channel Sponsors

Hackers Targeting Google AdSense Again

JenSense reports a new round of trojans are attacking Google AdSense.

A new trojan horse discovered by an Indian publisher replaces Google AdSense ads with their own ads, advertising sites including dating, sex, viagra and weight loss. This trojan is very recent, because it not only converts regular AdSense ad units, but also the Google AdSense and Firefox referrer buttons into text links.

I’ve seen this before, back in the “olden days“.

Amazon Misses Blogging Opportunity

You may have seen Ben’s post about Amazon’s author blogs. Over at ClickZ, I explain to Kevin Newcomb why Amazon’s effort is commendable, but missing a huge opportunity.

So far, the program doesn’t allow readers to comment on blog posts, or to subscribe to blogs via RSS feed. That’s a missed opportunity, according to Beal. “Popular blogs have two things in common: RSS feeds and readers’ comments. If Amazon’s author blogs are to become popular, they need to embrace RSS feeds for each author and allow customers to add comments to posts.”

Another opportunity that Beal thinks Amazon could take advantage of with RSS feeds would be to use a feed to deliver personalized recommendations to users. “Can you imagine how powerful it would be to include personalized RSS ads that read ‘other fans of this author also bought…’ fill in the blank?” he said.

Google and Opera Join Forces on Mobile Browser

The title sounds more exciting than the story actually is. Nathan found an Opera press release announcing the company will use Google as the “default search partner for the mobile browsers: Opera Mobile and Opera Mini.”

Google Getting Ready to Share Feed Reader API

Niall Kennedy breaks the news that Google is getting ready to offer a feed reader API to allow third-party developers to build new views of feed data on top of Google’s backend.

The new APIs will allow aggregator developers to build new views and interactions on top of Google’s data…Google may offer public access to the feed API as early as next month.

Thanks Cindy!

Google Base Cheating Classified Providers?

Over at the Oodle Blog, Craig Donato comments on Google’s decision to insert “jump” pages between search results and classified listings.

It will be interesting to see how this is received by the folks that provide GoogleBase with a feed. Oodle and other vertical search engines (SimplyHired, Indeed) made an explicit decision not to do this. We follow traditional search engine etiquette and send traffic directly to the listing from the results page.

Certainly a worrying decision. Why in the world would Google want to insert a jump page? Perhaps a chance to add ads down the road?