Infospace Taps Ingenio for Pay-Per-Call Ads

According to CNet, Ingenio was set to announce Wednesday that ads from its network would appear on InfoSpace’s search site.

WebSourced’s Pat Martin Resigns, Parent Appoints Two New

It used to be that the number one question asked of me at conferences was “where is your accent from?”. It seems that has been replaced by “what’s going on at WebSourced?”.

Today a significant part of the re-structuring of WebSourced occurs with the resignation of President and CEO, Pat Martin.

THK also adds two new additions to it’s ranks which includes the mightiest of all PR gurus, Xavier Hermosillo.

Channel Sponsors


Thanks to everyone on the “SEM Via Communities, Wikipedia & Tagging” panel for their ideas for tagging. Andy Hagans had some cool tagging tips including the idea of adding a “ this” tag to each blog post – to encourage readers to share the story.

After some quick searching, I found the script needed and have added it. You’ll now see it at the end of each blog post.

More snippets from the show to come. In the meantime, Barry has all the coverage.

Spreading the Word on Corporate Blogs

As part of our quasi-evil plan to ensure every Fortune 1000 company has a blog, we’re spreading the word on the benefits of a business blog (promo link), starting with the News & Observer. Moohoo-waha! ;-)

Madison Avenue Faces Google Fears

A couple of weeks ago, I wrote in my all-too-infrequently-updated-blog about the paradox of competition that Google faces. On one hand, they are all about the consumer, making them a demi-god in the eyes of searchers. On the other hand, they are beginning to competitively enter into markets previously thought to be safe from Google’s strengthening ability to dominate new areas of business. Froogle, for example, still in beta and rarely marketed, is now 5th in the comparison shopping industry with 8.49% market share. Considering industry leader has 18.38% market share, it becomes easy to see how quickly consumers adopt Google services.

I read this article on Reuters last night that talks about how top New York ad agencies are feeling the pressures of Google’s expanding markets. Additionally, Brian McAndrews makes a great point at the reuters Media and Advertising Summit in Thursday:

Search Firms Scramble to Hire From Advertising, Marketing Agencies

DM News looks at the hiring frenzy going on in the search marketing industry. It appears we’re all trying to recruit the very best talent.

The article mentions Fortune Interactive.

Andy Beal, president/CEO of search marketing firm Fortune Interactive, Durham, NC, said he likes to hire employees from traditional public relations and marketing agencies because they “know how to handle large accounts. They know what to say, what the client is used to hearing, and they bring fresh ideas.”

Dakota Sullivan Leaves LookSmart, Joins Blue Lithium

LookSmart’s VP of Marketing, Dakota Sullivan has left the company to join online advertising company Blue Lithium as their Chief Marketing Officer.

Update: Seems we missed Sullivan’s earlier move to Zoto – before joining Blue Lithium.

Update 2: Ok, so we were 9 days too early. Here’s the official release.