Researching Blogs to Reach Your Future Search Engine Audience

By Andy Beal

Do you ever wish you could peer into the future and see what it holds? I’m not talking about a time-traveling DeLorean or space-leaping Tardis. But, when you sit down and look at your search marketing campaign – the hundreds of keywords you spent hours researching on Wordtracker – do you ever wish you could get a jump on your competition and take a peek at what products will be the most searched over the coming months?

Well you could be like Napoleon Dynamite and strap an electrified cap to your head, or you could simply (and less painfully) plug yourself into the blogging community and get a glimpse of what keywords might soon show up in a keyword database.

Bloggers Don’t Bite

Ebay Buying VeriSign

According to MarketWatch

The two companies late Monday announced an agreement under which the online auction company will pay $370 million in cash, stock or both for VeriSign’s business that processes debit card and credit card transactions for small and midsize online merchants. The business will be part of PayPal, which will integrate it with its merchant services business. The deal is expected to close in the current quarter.

Channel Sponsors

Paul Bruemmer Joins Bruce Clay, Inc.

Just announced, Paul Bruemmer is joining Bruce Clay.

When the music finally stops, we’ll all be sitting in different chairs! ;-)

Addicted to Adam Curry

If you’ve never heard Adam Curry’s Daily Source Code, you owe it to yourself to tune in. It’s become a daily event to listen to it, even though I couldn’t honestly tell you what I get from it. It just works!

I’d love to listen to more podcasts, but haven’t really found anything else of interest. Anyone recommend a good show?

Google’s Strategy For Competition? Make Everything Free

Over at the WSJ, Kevin Delaney looks at how Google is quickly dominating new markets by offering products for free. By subsidising with AdWords, Google is able to wipe-out competition by offering products, such as wi-fi in San Francisco, for free.

Google’s announcements in recent weeks indicate that the company’s online advertising network could have a far-reaching impact on companies whose businesses are outside Google’s traditional turf. In effect, the tremendous revenue stream Google enjoys from ads subsidizes its entry into new lines of business, which in turn can generate more ad revenue. Some industry executives point to voice calling, cellphone service, console videogames, premium TV programming packages and digital music as areas where Google or its partners could supplant fee-based services with free, ad-supported ones.

Chris Pirillo Launches Gada.be

eWeek has details of Pirillo’s launch of Gada.be a kind of meta search engine using RSS.

Instead of plugging in a URL for a search engine, then visiting each page in search results, visitors can merely type in their search term as a subdomain with “gada.be” at the end.

What results is a savable, transportable URL whose results are constantly refreshed, as the search results are returned in RSS feeds.

Yahoo Launches Blog Search

CNet has a good summary of Yahoo’s new blog search tool.

The search tool unveiled on Monday separates blog headlines from other headlines, displaying them in different columns. By clicking on “all blog results,” users can find photos related to their search from Flickr, Yahoo’s photo sharing service. They may also find relevant material from Web sites they’ve marked as favorites via user-generated tagging.