Lost of great snippets from Silicon.com…
In a Harvard Management Communication Letter, the school said blogs enable the brave few “to connect with customers online and advance corporate communications and marketing goals” and added that a well-written blog can boost a company’s credibility.
However, the business school suggests companies bear in mind a number of key points such as ensuring readers can comment so the blog remains open and interactive and doesn’t appear a mouthpiece for the company.
The article states: “Permit both positive and negative posts on your blog and reply to comments made on other blogs pertinent to your area of focus. Respond in a professional and businesslike way. If you don’t want to hear from your customers and critics in a public environment, don’t blog.”