Harvard Business School Wants Business to Embrace Blogging

Lost of great snippets from Silicon.com…

In a Harvard Management Communication Letter, the school said blogs enable the brave few “to connect with customers online and advance corporate communications and marketing goals” and added that a well-written blog can boost a company’s credibility.

However, the business school suggests companies bear in mind a number of key points such as ensuring readers can comment so the blog remains open and interactive and doesn’t appear a mouthpiece for the company.

The article states: “Permit both positive and negative posts on your blog and reply to comments made on other blogs pertinent to your area of focus. Respond in a professional and businesslike way. If you don’t want to hear from your customers and critics in a public environment, don’t blog.”

Muppets Are Podcasting Movie Reviews

(This is really only getting posted because I love the Muppets) Steve Rubel points to a new movie review podcast from Statler & Waldorf.

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Microsoft Fremont Better than Google Base?

Forrester analyst, Charlene Li, has seen Microsoft Fremont in action and thinks it’s a whole lot better than Google Base.

First, a quick description of Fremont. It looks and acts like a classic online classifieds site. A list of linked categories is on the front page and users can browse or search through the listings. A key difference though is that the listings are turbo-charged – as the poster, you can control who can see them, from everyone to just a select group of people on your MSN Messenger buddy list. If you choose the latter, the next time one of your privileged buddies signs into Messenger, they’ll see a little alert that says you have a set of golf clubs for sale. The categories include the usual suspects – jobs, homes, apartments, cars, and one thing that caught my eye, tickets.

A Guide to Getting a Job at Google

The Google Blog has a story posted by Google’s Trisha Weir who explains her unsual tactic for getting a jobe at the company.

I talked about how I didn’t normally wear the logos of companies I had no affiliation with, but that I wore my Google shirt with pride, because I admired Google so much — they were smart, they treated people well (users and employees alike), and they made good products. But beyond that, I could tell Google was special, that all that innovation was going to lead to something extraordinary. And I wanted to be part of it. Also, I wanted another T-shirt.

AOL Launches Mobile Search

AOL just announced a whole new line of AOL Mobile Search Services.

AOL® Mobile Search Services improve today’s mobile lifestyle by ‘right-sizing’ the Internet for small mobile screens. The new services use transcoding and content analysis technologies from InfoGin Ltd. to automatically adapt search results and Web pages for browser-enabled mobile phones. AOL Mobile Search Services extend the ease and familiarity of desktop search to wireless devices to bring the Web to mobile users’ finger tips.

“We are committed to providing people everywhere with easy access to the Web’s full range of information services wherever they may go� said Jim Riesenbach, senior vice president, AOL Search. “AOL Mobile Search services give consumers the power to search or shop for anything they need via Web-enabled cell phone, Smartphone or PDA.�

Google Sees More Advertising Budgets Heading Online

eWeek has soundbites from Tim Armstrong, Google’s advertising sales vice president, on the growth of online advertising.

“There is robust interest in online advertising and that interest is now turning into real dollars,” Armstrong said, noting that market analysts are predicting a banner 2005 year with forecasts ranging from $10 billion to $15 billion.

“The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now,” he said.

Indeed many are seeing a growth in the percentage of ad-spending heading to the Internet.

While estimates vary, analysts believe around 5 percent of U.S. advertising dollars will be spent online this year, up from around 2 percent just a couple of year ago. In short order, 10 percent or more could move online, analysts say.

Google Talk’s Latest Fan

After using AIM, Trillian, MSN Messenger, ICQ and a whole host of other instant messenger tools, I can tell you that switching to Google Talk was the best move yet. For those of you who want to keep up to date with the latest development news can head over to the new Google Talk blog.