Search Results for: google viacom lawsuit

MySpace Wins Social Media War Games

War Games, as it turns out, is more than just an early Matthew Broderick movie. They’re a series of events involving prominent business schools, including Harvard, MIT and the London Business School. In the past, these war games have accurately predicted events like the AOL/Google search deal, “the game of digital entertainment supremacy last year, which was iPod versus News Corp. versus Microsoft versus Vodafone or Verizon, that Apple would make an iTV entertainment center.”

By simulating the business world with teams of business students, these war games have tackled social media this year. Leonard Fuld, organizer of the war game and president of Fuld & Co., told CNET about the games. Excerpts (emphasis mine):

Andy Beal Dares to Ask Google CEO About Click Fraud

On Wednesday, Search Engine Strategies attendees were treated to a keynote chat between Danny Sullivan and Google CEO, Eric Schmidt. Much has been covered of that session and I’ve already highlighted what I found to be the most interesting. Immediately after the chat, around twenty journalists, and a handful of bloggers, were given the chance for a private Q&A session with the Google chief. I was lucky enough to be on the list and, as the session was “on the record”, I took lots of notes and even asked Schmidt to discuss the real threat associated with click-fraud.

On Net Neutrality…

Court Ruling Could Force Search Engines to Track and Hand Over Private Data

A court ruling against TorrentSpy could create a dangerous precedent that would require other search engines and ISPs to create and store user data.

With privacy advocates already concerned that Google’s keeping data for 18 months, the Electronic Frontier Foundation (EFF) is pressing a California court to overturn a ruling that would make it a requirement for internet companies keep sensitive data and hand it over in a civil lawsuit.

The ruling came in a copyright infringement lawsuit filed by motion picture studios against TorrentSpy, a popular search engine that indexes materials made publicly available via the Bit Torrent file sharing protocol. TorrentSpy has never logged its visitors’ Internet Protocol (IP) addresses. Notwithstanding this explicit privacy policy, a federal magistrate judge has now ordered TorrentSpy to activate logging and turn the logged data over to the studios.

“This unprecedented ruling has implications well beyond the file sharing context,” EFF Staff Attorney Corynne McSherry said.

Panama to Invade Europe

By David Vogelpohl

Love it or hate it, US advertisers have long ago come to terms with the new Panama ad system at Yahoo. As announced in a May 9th email from Yahoo France, European advertisers will soon be joining their US cousins in using the new system to make ad buys through Yahoo.

Back in March 2007, Andrew Buckman (EU Product Director for Yahoo Search Marketing) announced that Panama would be available in European markets by the end of May 2007.

Google Click Fraud Settlement Confirmed

MarketWatch brings word that an Arkansas state judge had give the final approval for the $90 million click fraud settlement.

By approving the settlement Thursday, Miller County Judge Joe Griffin effectively ends Google’s participation in the class-action lawsuit, which was filed by two Arkansas businesses and Internet advertisers Lane’s Gifts and Collectibles and Caulfield Investigations in February 2005.

But it won’t necessarily end the case, which has ballooned in scope into a class action and represents tens of thousands of Google advertisers. The settlement’s being contested in another lawsuit filed in California that’s still pending.

I’ll be at the Googleplex in a few weeks, I’ll let you know if I see champagne! ;-)

Via SEW.

Pilgrim’s Picks for October 5

It’s another Friday, and another selection of fine news stories.

Lawyer Sues Google Over $136.11

Leave it to a lawyer to come up with a new Google complaint and then turn it into a class action lawsuit.

InformationWeek reports that attorney Hal K. Levitte is suing because his ads were shown on Google’s Adsense for Domains and AdSense for Errors partners.

Levitte spent $136.11 for ads on parked domains and error pages, which works out to 15.3% of his $887.67 ad campaign.

In seeking class certification for the lawsuit, Levitte’s attorneys hope to represent other aggrieved Google advertisers. "We believe it’s a problem that affects all [Google's] advertisers equally," said Kimberly Kralowec, partner at the law firm representing Levitte.

Levitte’s ads received around 203,500 overall impressions across the two programs, generated less than 700 clicks, with zero conversions.