Twitter reported their Q3 earnings yesterday and it was mostly good news; $361 million in revenue, up 114% year-over-year. But there’s a problem; Twitter isn’t growing like it used to and timeline views are down. That makes investors very nervous and it makes me point vehemently at the site’s homepage.
If you go to http://www.Twitter.com and you’re not logged in, this is what you’ll see; a welcome message that isn’t very welcoming.
At a glance, it seems like you only have two choices if you want to proceed; log in or sign up. What if you don’t want to do either? What if you don’t have a Twitter account and you just want to poke around and see if it’s for you? Faced with these two choices, there’s a good chance you’re going to walk away.