Quality products – check
Good prices – check
Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling.
MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they wanted to see businesses get more actively involved in making the world a better place.
The millennials in the survey said they believe businesses have the power to make meaningful changes at both the global and local level. It’s not enough to donate money to a world health organization or change to environmentally friendly packaging. Millennials want to see activism and change in this country and in their own city. Top on their list, inflation, healthcare costs, the recession. They want to earn a decent wage, pay their bills, take care of their families and not have to worry about how they’re going to put food on the table. Certainly, not too much to ask.