Study shows one third of Google ad conversions happen on mobile


When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.


Marin 2014 Ad Conversions

Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014:

  • Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google.
  • Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.


On Monday, you can buy lunch with just a touch of your iPhone

Apple Pay iPhoneOn October 20, the world will take another step toward wallet-less freedom. Yes, they’re ready to throw the switch on Apple Pay. Hooray?

I simply can’t decide if this is a good thing, bad thing or any kind of a thing at all. Apple did a super job getting big names on board for the launch; Aéropostale, American Eagle Outfitters, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, SUBWAY, Toys’R’Us, Walgreens and Whole Foods Market.

This is not only a great list of brands people trust and use, it’s also a really nice mix. Lunch at SUBWAY, groceries at Whole Foods, gas at Chevron, gift as Toys’R’Us – smart.

Channel Sponsors

Male gamers choose video but female gamers go to Facebook

Mobile gaming network, Everyplay just published an extensive report on the habits of mobile gamers. Even if you’re not in the mobile game biz, there are some interesting findings that might apply to whatever it is you’re marketing on mobile.

The white paper is called “Mobile Gaming: Social Motivations.” It’s 30-pages of data gleaned from 3,000 US mobile gamers; male, female, casual and can’t get enough – it’s all covered.

The first thing to note is that the biggest spenders aren’t bored teens, they’re highly-competitive men from Generation X.

Heaviest spenders on mobile games


Make me look good, make me feel good: Millennials pick their top brands

Moosylvania Millennial Report 2014Wossamotta U? Millennials aren’t paying enough attention to your brand? Maybe it’s because you’re acting more like a brand than a friend. Moosylvania just released their 2015 Top 50 Millennial Brand Ranking Report and the message is clear, Millennials want to buy from brands that speak their language.

Before we dig into the details, I have to give a shout out Moosylvania’s graphic artist (s). I love when marketers get quirky. I mean, there’s an alien head in this graphic. Why? I don’t care. I love it.

Now, let’s get down to business.

1,500 12 to 35 year-olds were asked to list their top three brands. Moosylvania then combined all of their answers to form the top 50 list. Last week, I posted a list of the top 10 most valuable brands and a few of them made both lists.

Measuring ROI: why we’re all doing it wrong

This sponsored post is by Majestic’s Marketing Director, Dixon Jones.

I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before.


This is an alarming statistic, but not entirely surprising given that most businesses are now almost entirely reliant on an ROI tracking technology which is both free and owned by the company selling the traffic! I am talking of course about Google Analytics. It has become almost omnipresent, especially for non-enterprise level businesses. Using this as your main KPI tool of choice creates a number of inequalities for your stats. In short – we all need new tools!

Facebook beats YouTube at its own game? What’s really going on here?

The social media world is all atwitter today over a chart and a video on Beet.TV with comScore’s cofounder Gian Fulgoni. According to this chart, Facebook is beating YouTube at its own game. Here it is in black, red and blue: in August, Facebook passed YouTube in total number of video views on desktop in the US.

Comscore Facebook Video Views

Crazy, right? We should all hurry over to Facebook and load a dozen videos, right?

Not so fast.

As Fulgoni points out in the video, Facebook has a secret weapon called auto-play. When a video appears in a person’s news feed it begins playing without sound. Facebook counts that as a view. As a marketer, do you count auto-play without sound as a view?

Google Express, new name, new cities, plus alcohol

Google ExpressA year ago, a Google Shopping Express driver delivered a box of granola to a customer and a new idea was born. Since then. . . I don’t know what’s happened since then because I forgot the service even existed until I saw yesterday’s big announcement.

It’s actually a three-part announcement. First, Google Shopping Express is changing its name to Google Express. (Remember when Fedex was actually Federal Express?)

I want to order something just to get one of those cute, new parachute (not a drone) bags.

The name change doesn’t seem like a big deal but it’s both a risk and a good idea. Google Shopping Express is long and that’s why people naturally shorten it. But when you take out the word “shopping” does it sound like a fast search engine? Amazon Express – we get it. Google Express – not so sure.