Can Twitter monetize non-logged in users? The CFO says yes!

Twitter reported their Q3 earnings yesterday and it was mostly good news; $361 million in revenue, up 114% year-over-year.  But there’s a problem; Twitter isn’t growing like it used to and timeline views are down. That makes investors very nervous and it makes me point vehemently at the site’s homepage.

If you go to http://www.Twitter.com and you’re not logged in, this is what you’ll see; a welcome message that isn’t very welcoming.

Welcome to Twitter

At a glance, it seems like you only have two choices if you want to proceed; log in or sign up. What if you don’t want to do either? What if you don’t have a Twitter account and you just want to poke around and see if it’s for you? Faced with these two choices, there’s a good chance you’re going to walk away.

Holiday 2014: Etailers get real about holiday shipping

Coal in the stockingIt happens every year; online retailers make big promises, consumers buy into it and on December 24th the social media channels are overflowing with ho-ho-holiday complaints.

Most retailers mean well but things happen. Things like snowstorms and last minutes rushes, delivery trucks that don’t make it to the warehouse and sick employees that leave you short-handed.

We could say that customers should know better. Everyone should finish their holiday shopping two weeks before the actual day but that’s not how its done. So this year, more etailers are working on a plan to make this holiday merrier.

Shop.org conducted a survey on the subject and found that 8 out of 10 retailers will cut off standard shipping for Christmas delivery a week in advance. This is slightly higher than those who did that in 2013, so that should help decrease customer expectations – a little.

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Twitter bails out Twitpic but the party is still over

Twitpic founder Noah Everett posted this cheerful sounding message on Twitter late last week:

Twitpic

Sounds like great news, doesn’t it? Then again, when a big company swallows up a small company is it ever good news? The real irony here is that Twitter forced Twitpic into this deal.

Back in August, Twitter demanded that Twitpic abandon their trademark application. The consequences for continuing? Twitter would cut Twitpic off from the API which would effectively shut them down. Since they couldn’t afford to fight Twitter, Twitpic had no choice but to quit. They told users to hurry up and remove any photos they wanted from the server and that should have been the end of that.

Tumblr announces 40 percent growth and a fancy new video player

Tumblr pop outsYou’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen!

But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE!

I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce the new features. They do get points for a sense of humor, even their list of new features ends with a laugh. Good for them.

Friday social round-up: LinkedIn, Pandora and Twitter Halloween

howloween TweetIt’s the Friday round-up: this time, it’s social!

A Very Twitter Halloween

October 31 is only a week away but Twitter says it’s not too late to get your piece of the $7 billion dollar Halloween pie. One of the great things about social is that you can jump on a trend at the last minute so you have plenty of time to whip up some Halloween treats.

Some of the best content will be shared on Halloween, after everyone has donned their costumes, so consider offering a prize for the best pics and vids uploaded with your company hashtag.

Need more inspiration? Check out Twitter’s “Five Halloween tips for advertisers.

Pandora Shares Stats

Twitter takes flight with new a mobile developer platform

Twitter FabricTwitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . )

Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps.

The platform has four features that are. . . what’s the word I’m looking for. . . uneven?

It starts with stability and a bug detector called Crashlytics. The tool helps developers detect a problem, locate the root and repair it faster so you can “spend less time debugging and more time focused on building great apps.”

The chat room revisited: Facebook Labs launches Rooms

Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it.

Then MySpace and Facebook came along and blew the doors off the chat room. Instead of going to a digital meeting place, we invited people to visit our own personal space. And that meant stripping off our fantasy masks and handles because on Facebook we could only be our real selves.

Today, Facebook Creative Labs released an app that takes us back to the old chat room days – including the ability to assume an alter ego. It’s called Rooms.