When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.
Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014:
- Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google.
- Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.