Twitter gets serious about mobile with app install ad option

Twitter app installsI don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight.

Today, it’s all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford. Sponsored Trends and Promoted Tweets were not only expensive but there were a limited number of slots and the campaigns were hard to control.

Fast forward to 2013 and Twitter began adding more targeting options to the self-serve platform and then they added new options like Promoted Accounts in search.

Now, they’re moving fully into the mobile app ad business with help from MoPub Marketplace.

Facebook app update helps you meet your FB friends in person!

Facebook just added a new feature to their app that will help you connect with your friends in a whole new way – in person. It’s a radical move. So much for what happens on the internet stays on the internet. Now I’ll have the option of actually speaking to a person whom I follow face-to-face.

The service is called Nearby Friends and you do have to opt-in to use it but when you do it looks like this:

nearby-friends-press-1You can also choose which friends see you and vice versa by choosing a subsection of your friends list or just individuals. Even still, Facebook may have to do some of their usual culling so users don’t get overwhelmed by all the pings. Imagine you’re a high school student and you’ve opted in to all your school friends. Yikes! This is every teacher’s nightmare. (Cell phones OFF in the classroom, please!)

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A Millennial by any other name would still smell as sweet to a brand

Millennials MatterBorn between the early 1980s and 2000? Remember Italia ‘90 or USA ‘94 as your first soccer World Cup? Born in a time when mobile phones replaced landlines as the phone of choice? Let alone could access the internet, or fit in the pocket of your jeans; and when Jurassic Park was about as advanced as cinema got? Well then you, dear reader, are a Millennial. But maybe you don’t identify with such a label? Perhaps you are familiar with ‘Generation Y’, the obvious follow-up to ‘Generation X.’ Or maybe in your country you are familiar with another bucket term.

Google opens +Post ads to all (ish) including new Hangout ad option

Modern online marketing is all about blending in so you can stand out. They may sound like mutually exclusive terms but oddly, they’re not.

Google demonstrates this point nicely with their recently released +Post Ads. These adds look like the normal, social media update we’re using to seeing across sites such as Google+ and Facebook.

Google Plus Post Ad

The fact that the highlighted box is showing up on a non-social media site makes it noticeable in a good way. It’s non-threatening because we recognize it as a friendly form of conversation. The icons in the upper right clearly state that it’s an ad, but it doesn’t feel like one. So we click and it get even less “ad” like.

Got Glass? Google gets beta testers to pay handsomely for the experience

I am so bummed. I really, really wanted one of these sky blue Google Glass units but they’re sold out!

Google GlassPlus, I didn’t have $1,500 to spend on one but Google’s making it seem like I’m alone in that. Yesterday, Google Glass units (Or is it a pair of Google Glass-es?) went on sale to public for the first time. By noon, they had sold out of the Cotton (aka white) units. By 9:30 pm, they were sold out in every color. . . I think. Because Google’s not being really clear about the numbers.

First of all, they referred to the whole process as the path to joining the “Explorer Program.” Any other company would call it what it is – beta testing.

It’s the year of mobile but not the mobile ad

How often use a smartphoneA mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:

  • More than 2 billion smartphones installed worldwide
  • They’re in the hands of 31.3% of the world’s population
  • Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
  • Three-quarters use their smartphone to access the internet at least once a day.

This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.

Facebook adds new language-based targeting for Hispanic users

2013-03_Latinos-Technology-1868% of Hispanic internet users have accounts on Facebook or Twitter and when you look at just the young users (18-29) that number pops up to 84%. But communicating with this powerful group involves some decision making because not all Hispanics use the same language when reading and writing posts on Facebook.

A study from the Pew Research Center shows that the majority fall into the Only/Mostly English category but around 40% use either all Spanish or a combination of Spanish and English on social media.

In order to reach the right audience with the right message, Facebook has now divided their language-based message targeting into three language preferences: Spanish-dominant, Bilingual and English-dominant.

Hispanic targeting