How many hours on average does a person watch online in a month? comScore Video Metrix says almost 75 percent watched an average of three hours. Those numbers are for July. Where are people going to watch online video? Mainly on Google’s YouTube. Google was both the highest in unique watchers and for the most videos watched.
YouTube was started in 2005 by former Paypal employees. In just two years its become part of our culture. Google bought it just last year – a search engine company – and like everyone is looking for ways to cash in on the traffic. They’ve tried AdSense on and off. I haven’t seen reports on profitability but it certainly has market share as this research shows.