File this one under: you mean that wasn’t there yesterday?
I would have sworn that Google sponsored results always had star ratings on them but apparently not – because Google just introduced the star rating system as if it were a brand new product.
Tada! Product Listing Ads will now have happy stars underneath each qualified item. (Note that one retailer has no stars. . . why is that. . . let’s investigate. . . )
First, the facts. Star ratings and review counts will appear on both Google searches and on Google.com/shopping.
The data is aggregated from multiple sources including “merchants, third party aggregators, editorial sites and users.”