The guys and gals over at Owler get it. They figured out that you don’t have to spend five-figures to make a fun, and very effective, video that explains your business and gets a customer to understand what you do in under two minutes. Check this out.
Great video, right? So how can you do the same without breaking the bank? Here is what Owler had to say about the making of this video.
Start With Identifying Your Benefits
We started by brainstorming the most important benefits of Owler to our target audience. We narrowed it down to three benefits. Company alerts, curated “noise-free” news and community polls.
How To “Show” The Benefits?