Search Results for: "Year of the Mobile

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App and Mobile Browsing Up Nearly 5% Over Last Year

posted on April 4, 2012

Depending on your half full / half empty point of view, a 5% increase in mobile activity is good / not that great.

comScore’s latest report shows that 49.5% of mobile subscribers downloaded apps in the past ninety days. That’s an increase of 4.6% over the three month average from late last year. (Check out the chart for specifics.)

But considering the constant barrage of new apps in the market, and Google’s new push with Google Play, I would have thought the number would be higher.

Then again, given that we’re looking at only about half a year’s time, a near 5% jump isn’t that bad. And, as you can see, there was an increase in all types of mobile activity including playing games and social networking.

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Mobile Users Expected to Redeem 10 Billion Coupons This Year

posted on February 1, 2013

vons coupon appFor years, I’ve subscribed to the Sunday LA Times and the Orange County Register just to get the coupons. Thanks to these glossy bits of goodness, I save around $30 a week on my grocery bill which far outweighs the cost of the paper. But this past Monday, I noticed something. I didn’t cut the coupons on Sunday and I didn’t cut them out the week before either.  And you know what? I might cancel the paper altogether because now, I get all the coupons I need online and on my mobile phone.

A few weeks ago, I downloaded the new Vons grocery store app that lets you see which digital coupons are on your card and add new ones on the fly. It has completely changed the way I grocery shop.

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Only Twelve More Years Until the “Year of the Mobile“

posted on December 16, 2008

If you’re waiting for that elusive “Year of the Mobile” you might want to mark you calendar for the year 2020. According to a new Pew study, that’s when “internet experts” suggest enough of us will have web-enabled cell phones in our pockets to make it a reality.

Another eight twelve years!!!

And, that’s just the optimists! According to the “Future of the Internet III” study the pessimists among us don’t believe that 2020 is a realistic goal. According to MediaPost:

However, not all the experts surveyed by Pew envisioned a boundless future for mobile. Some expressed doubts about open networks, bandwidth and screen size, among other aspects of cell phones.

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Black Friday Online Sales Up 24% Over Last Year

posted on November 28, 2011

Another Black Friday is over and in the books and it looks like a good time was had by most.

IBM Coremetrics estimates a 24.3% increase in online sales over last year. As you can see from this chart, midnight was the magic hour with a nice spike over the last two years. This is likely due to the fact that many major chains made holiday prices effective at midnight online as well as in stores.

Sales peak in morning then slowly taper off, but still 2011 stayed well above the numbers from previous years with slight exceptions. (Can anyone account for that crazy early morning spike in 2009?)

Breaking it down by category, Department Store online sales were up 59%. Home Goods was up 48.8% and Apparel was up 47.2%. I like those numbers.

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MP’s Sunday Interview: OpticsPlanet.com

posted on August 21, 2011

Here at Marketing Pilgrim we cover the news of the Internet and social media marketing industry every by sifting through the news and giving our opinions about some of the more important things. We like that.

What we also like is talking to real world marketing professionals who not only like to stay up to date on the news of the industry but who are knee deep in actually applying what we discuss here on a daily basis.

Our new feature will be called our Sunday Interview and our hope is to give our readers an insight into different applications of the many techniques that are available to online marketing practitioners these days.

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Hitwise Says Google Search Share Down 5% Year Over Year

posted on June 28, 2012

As Google celebrates the introduction of Jelly Bean, the progress of Project Glass and the birthday of Google+, it may have to take a bit of party-pooping news from the latest search market share data from Experian Hitwise regarding May’s search share numbers. The chart below says it all.

Google search is down 5% while Bing powered search is up 5% but still has under 30% of total search share at 28%.

As it is with every delivery of this kind of data each month, you can determine whether this is the beginning of the end of Google or whatever. Let’s just say that even with a hiccup like this in the year over year data Google is not terribly concerned. What is going to be more concerning will be if Apple takes a bite out of that 95% share of mobile search. Now that will be a story.

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Android OS Smartphones Show Dramatic Year Over Year Increase

posted on November 10, 2010

At the risk of seeming hypocritical (don’t worry it’s not the first time and won’t be the last time, just ask my wife) I am going to look at some research and make a big deal out of it.

First, it comes from Gartner, which gives some measure of reassurance that there is an impartial bend to it. I say some reassurance because you can never be sure. Second, it’s about the ongoing Android v. iOS battle that promises to heat up more if Verizon does indeed get its own iPhone in 2011. Here’s the data I am referring to: