Search Results for: "corporate blogging"

Have Corporate Blogs Really Caught On Yet?

We see report after report after report of the acceptance or the non-acceptance of corporate blogging as a marketing tool. Often the measurement is done based on the activities of the Fortune 50 or 500 which I find a little puzzling since they are likely to have the most difficult environment to truly blog based on rules and regulations that keep public companies from themselves regarding the financial side of the ledger.

eMarketer, however, is taking another stab at looking at this part of the online marketing world and sees the following from data that apparently goes beyond just the big boys. (Note – The full report is from eMarketer and is for sale on their site and MP receives no compensation from eMarketer).

Fortune 1000 Execs Still Not Embracing Blogging

Despite all the noise and enthusiam for blogging, senior execs are still not “getting” corporate blogging, according to a new Harris Interactive survey.

…only minorities of top executives surveyed are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%), or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74%, and 70% respectively).

It’s interesting that only 15% of those polled actually have a corporate blog – so the stats above would be similar to someone saying they don’t like “Coke” without actually tasting it.

Could the problem be that of those surveyed, only 30% had a good understanding of what a blog is in the first place?

Corporate Blog Marketing Explained

CRM Magazine has a great article that answers many questions about corporate blogs and online reputation monitoring. If you’ve worried about the risks associated with a company blog, this article should help a lot.

General Motors gets it…

General Motors is an example of a company that is doing corporate blogging right, according to Charlene Li, principal analyst and blog writer at Forrester Research. Many GM fans anxious to get their hands on the new Pontiac Solstice expressed frustration at the product not getting to market. So the company had the person in charge of that project blog about some of those frustrations, explaining what was taking so long and recognizing the prospective buyers’ feelings. It talked about certain dealerships getting limited early editions of the car and the vast amount of testing needed to help ensure customer safety. “The ROI is infinite–it’s the enrichment of people,” Li says.

Blogging Seminar – March 14, Triangle, NC

If you live in the Triangle area of North Carolina and are interested in learning more about blogging, I’ll be giving a talk on corporate blogging and reputation monitoring for the local chapter of the IABC.

Full details at their site.

Why Corporations Truly Need to Blog

Yesterday, we covered Reasons Why Corporate Blogging Should Succeed (in response to SEOmoz’s Reasons Why Corporate Blogging Fails). My original list was longer, but then I realized that four of the reasons I gave in that list weren’t advantages corporations have in blogging. Today we have advantages of blogging to corporations.

Online reputation management
Having a blog makes an excellent place to manage your online reputation. This damage control is the other side of the “Everyone needs to toot their own horn” from yesterday. Is your company or product being portrayed in a negative light on the news, forums or other blogs? (If you have no idea, check out our Online Reputation Management Beginners’ Guide.) A blog is a natural place to present your side of the story, to reach out to individuals and the media and to improve your image online.

What Do You Look for in a Blog?

What advice would you give to a corporation just starting their blog?

Here’s mine:

Dear New Corporate Blogger,
You’ll have a fine line to tread as you embark on your new job duties. Remember that most blog readers (65.7%) read for entertainment, and only 12.3% read for work. Very few people are coming to your blog to hear about how your ISO inspection went and how happy you are that everything is safely in document control in triplicate. Readers want to be entertained.

Does that mean every post should be linkbait or Diggworthy? Not necessarily. Sometimes the entertainment value in a blog doesn’t come from the subject of the post but the way it’s written.

SMX London 2007 Conference Notes: Part 2

(GSINC‘s Gareth Davies couldn’t resist the lure of SMX London and took excellent notes while he was there. Part 1, Part 2, Part 3, Part 4)

Kelvin, andrew and lisa photos

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Leveraging Social Media Networks
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This session was packed and the first to speak was Kelvin Newman of Site Visibility.