It’s one thing when a company decides to sue Google. Google’s typical “we believe the claims are without merit and we will defend them vigorously” statement, usually sends a strong message that the search engine will bring out the big-guns in defense.
But what happens when the lawsuit is filed by the Australian Government? All of a sudden, we can’t automatically assume Google’s going to be victorious, can we? That’s the scenario Google is facing after the Australian Competition and Consumer Commission – the Ozzie Government consumer watchdog – filed suit against Google for misleading and deceptive conduct in their AdWords ads.
The case also includes the company who’s ads the ACCC is challenging. Here’s an excerpt from the filing: