Search Results for: iad

Can’t Get Enough Ads? There’s an App for That

You know how people are always saying, “I wish there was a way to view only ads without that pesky content getting in the way?”

Okay, no one says that, but you have to admit that advertising is sometimes the most interesting and creative thing on the page. Not here at Marketing Pilgrim, certainly, but other places. That’s why Apple has released the new iAd Gallery App.

With the iAd Gallery App, you can scroll through a list of engaging iAds and watch them do their stuff. Because everyone deserves credit, the agency responsible for the ad is listed when you tap, along with a short paragraph explaining the ad function.

They also offer a neato browse wheel so you can flip through ads like a wheel of fortune. It doesn’t do anything different than the side scrolling version, but it sure looks cooler.

Apple’s Cracked the App $ Code: Charge Big Bucks for iAds

Apparently Apple just isn’t making enough money off the iPhone. In addition to making at least a little on each unit sold, Apple also gets a cut on the apps and other media sold for the device.

But they want more. The Wall Street Journal reports on a rumor that the new iAd network will come with a hefty price tag—possibly $1M to join the program, and $10M to be among the first. Additionally, Apple’s split of the ad revenue is 40%, and the price tag “comes with initial demands for greater control over advertisers’ marketing campaigns.”

It’s often routine to charge a premium to participate or especially launch a new platform, but even established advertisers are surprised by the price tag. Says the WSJ, “Ad executives say they are used to paying between $100,000 and $200,000 for similar mobile deals.”

Will Mobile Ad Platform Accreditation Curb Wasted Ad Spending?

logo-iadWith so much going in the Internet and social media space sometimes it feels like you just missed something. After looking at this article from AdAge I had that feeling. It looks at the problem of waste that many advertisers are experiencing in the mobile space and how an accreditation process could give advertisers some solace that what they are paying for is what they are actually receiving.

The article says

The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they’re paying for never properly display on devices.

Pilgrim’s Picks for August 13


You did it!

You made it to Friday!

Yay for you!

Your reward? Here, I prepared this Picks just for you. Enjoy!

Will Broader Corporate Adoption of Apple’s iOS Invite Trouble?

One of the attractive feature of Apple products in general is the relative insignificance of viruses, malware and overall mischievous behavior by those who like to mess things up for folks in the Internet age. Most of the wrath and venom of hackers and others has been pointed at Microsoft based products because Microsoft is cast as the villain of the tech world, whether it is deserved or not.

Marketers need to pay attention to systems that they tie their success to as well. Stability and safety are two things that corporations like. Apple’s iOS usually provides that. A story from the Apple Insider, however, made me wonder if Apple will continue to be more of a tech safe house if more headlines like this occur.

New iPhone OS Brings Privacy Updates

If you are a big player in the Internet space these days you will be brought into the spotlight for anything around privacy. You can be confident of that. With Apple getting plenty of attention with a new iPhone OS release (iOS 4) and the latest generation iPhone 4 about to hit the hands of those pre-order folks (keep your fingers crossed!) there is also talk about the new privacy policy that comes wit these changes.

All Things Digital reports

Apple is rolling out its new iPhone operating system, which means that it is also rolling out its new iAd platform. Which means that Apple now has to make its users the same offer that other big digital ad players offer: You can opt-out of our ad targeting program, if you’re willing to do a little work.

US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.