Search Results for: iad

Apple’s Cracked the App $ Code: Charge Big Bucks for iAds

Apparently Apple just isn’t making enough money off the iPhone. In addition to making at least a little on each unit sold, Apple also gets a cut on the apps and other media sold for the device.

But they want more. The Wall Street Journal reports on a rumor that the new iAd network will come with a hefty price tag—possibly $1M to join the program, and $10M to be among the first. Additionally, Apple’s split of the ad revenue is 40%, and the price tag “comes with initial demands for greater control over advertisers’ marketing campaigns.”

It’s often routine to charge a premium to participate or especially launch a new platform, but even established advertisers are surprised by the price tag. Says the WSJ, “Ad executives say they are used to paying between $100,000 and $200,000 for similar mobile deals.”

Campbell’s Says iAds are Mmm Mmm Good

It’s kind of ironic that an old fashioned brand like Campbell’s is coming out as the spokesperson for the effectiveness of iAds. When the product took off in the early 1900’s, I’m sure they never imagined that one day people would be using hand-held wireless devices to find the best recipe that includes Golden Mushroom soup. But that’s exactly what’s happening and Campbell’s couldn’t be more pleased.

According to a five-week study conducted by Nielsen on behalf of Campbell’s and Apple, iAds were more effective than TV ads on a variety of levels.

As compared to viewing a Campbell’s TV ad, the viewers of iAds were:

— More than twice as likely to recall the ad.

— Three times more likely to remember the messaging.

Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.

Will Mobile Ad Platform Accreditation Curb Wasted Ad Spending?

logo-iadWith so much going in the Internet and social media space sometimes it feels like you just missed something. After looking at this article from AdAge I had that feeling. It looks at the problem of waste that many advertisers are experiencing in the mobile space and how an accreditation process could give advertisers some solace that what they are paying for is what they are actually receiving.

The article says

The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they’re paying for never properly display on devices.

Pilgrim’s Picks for August 13

Congratulations!

You did it!

You made it to Friday!

Yay for you!

Your reward? Here, I prepared this Picks just for you. Enjoy!

US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.

Will Broader Corporate Adoption of Apple’s iOS Invite Trouble?

One of the attractive feature of Apple products in general is the relative insignificance of viruses, malware and overall mischievous behavior by those who like to mess things up for folks in the Internet age. Most of the wrath and venom of hackers and others has been pointed at Microsoft based products because Microsoft is cast as the villain of the tech world, whether it is deserved or not.

Marketers need to pay attention to systems that they tie their success to as well. Stability and safety are two things that corporations like. Apple’s iOS usually provides that. A story from the Apple Insider, however, made me wonder if Apple will continue to be more of a tech safe house if more headlines like this occur.