Search Results for: skittles

Social Media Screw Ups In Any Language Cause Pain for Brands

As much as we might hate to admit it, it is important for the social media industry to police itself on many levels and not just allow stupid social media tricks to go by unexamined, or unpunished, depending on your mood.

The latest to grace the Social Media Hall of Shame is KFC Thailand. According to an AP story the folks running the Facebook page for this group thought it was a prudent move to try to sell some chicken as people were dealing with the earthquake and the fears of a possible tsunami this past Wednesday:

KFC Thailand has apologized for posting a Facebook message that urged people to rush home during Wednesday’s tsunami scare and order a bucket of KFC chicken.

On Facebook Breaking Up is Not So Hard to Do

Getting customers to follow you on Facebook is hard enough, but once you have them, it’s just as much of a chore to keep them. According to the latest Subscribers, Fans and Followers report from ExactTarget, social media followers are like Goldilocks. Too big, too small, too hard, too soft — finding a happy medium that suits the majority of your visitors is nearly impossible according to their stats.

“After liking a company, 51% of consumers say they expect the company to send them marketing messages, while 40% say they don’t expect to receive marketing messages from the company.”

Marketing News Roundup, March 2

It’s Monday (okay, well, Tuesday by the time you’re reading this), there’s a lot of news out there. To keep you on top of it all, we’re rounding up all those loose bits and putting them here.

  • Have you heard of this little thing called “Twitter”? Yeah, this link isn’t about that. But if you were on Twitter today, you couldn’t have missed the chatter about Skittles’s latest move—turning its site into a gateway to its content on Facebook, YouTube, Flickr, Wikipedia and . . . okay, Twitter. I lied.
  • Poor YouTube. After all the hype of the “YouTube presidency,” President Obama is moving on: embedding cookie privacy complaints from watchdogs precipitated a switch to Akamai to host the president’s weekly videos.

Deal Hunters Talk Scary Villains and Scarier Halloween Spending

It’s Halloween and we thought we’d kick off the holiday with the results of two scary surveys from online saving sites.

First up is CouponCabin. They asked their visitors to state which scary movie villain best represented their financial situation. The results were surprisingly positive — if you can call identifying with Michael Meyer positive.

When asked which famous scary movie characters best described their current financial states, U.S. adults said:

  • Michael Myers from “Halloween” – I’m superhuman; no matter what circumstances arise, I find a way to make ends meet – 32 percent
  • Ghostface from “Scream” – Unexpected financial circumstances catch me when I least expect it – 11 percent
  • Freddy Krueger from “Nightmare on Elm Street” – My financial situation haunts my dreams and I lay awake at night worrying about it – 11 percent