Join Andy Beal for an exclusive one-day reputation management masterclass

Repped AcademyWhen you attend a 3-day conference, how much do you really learn about a single topic? Enough to make you dangerous, if you’re lucky!

While conference sessions are a great intro to a topic, even a 30 minute session only scratches the surface of a meaty topic such as online reputation management. That’s why I’m holding a 1-day reputation management workshop in Raleigh, NC on January 21st.

The workshop will allow me to cover reputation management in such depth you’ll walk away knowing just about everything I know on the subject!

During this one day masterclass you’ll learn:

  • Understanding your audience and building a profitable brand.
  • Optimizing social media profiles for maximum engagement and conversions.
  • Proven tips for creating content that will amaze your audience…and Google!

Friday Roundup: Facebook gives Thanks, LinkedIn shares slides and more

It’s Friday and time for another online marketing, social media roundup. Let’s get to it.

Facebook reminds us to mind our manners

Did your co-worker buy you a cup of coffee? Did Aunt Minnie knit you a sweater? Say thanks the modern way with a Facebook “Say Thanks” video card. Choose a Facebook friend, choose a theme, grab a photo or post and the widget does the rest. One odd thing. . . the thank you card doesn’t actually go to the person you want to thank. It shows up on your timeline with your friend’s tag. Seems like a very public way to express a very personal sentiment.

I’d tell you more about it but every link in the announcement blog post is a dead end so maybe Facebook is already rethinking this idea.

Channel Sponsors

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Mozilla adds ads to Firefox tabs

Mozilla just discovered a whole new way to sneak advertising into your daily routine. As of today, Firefox users will find sponsored tiles mixed in with their usage tiles every time they open a new tab.

The new tile experience begins with a fresh, cookie-free page of options:

Firefox Ad TabsFive out of the six tabs are Mozilla related including links to blog posts and tools to improve your workflow. The top right tile is something new; a sponsored link from CVS. Click it and you’ll land on a CVS TV commercial on YouTube. (With a few very colorful comments underneath.) I can’t figure out why CVS is spending money to send people to an old commercial. Shouldn’t this link take us to the CVS website. . . ?

Facebook gets cute with their updated Terms and Policies

Facebook PrivacyHow many people actually read the Terms of Service agreement on a site before clicking the accept button? Better question, how many people click decline because they don’t like the Terms of Service on a website?

The answer to both questions is, not many.

Legally, companies have to provide a clear explanation of how they plan to use your data for their benefit but as much as we all complain about privacy policies, there’s nothing you can do if you want to play the game. Still, Facebook wants to give the power to the people, so they created a cute, slideshow guide to Privacy on the network.

The interactive pages are filled with white space and small paragraphs with large text. I understand the need to reach the lowest common denominator but this is too much.

Study shows younger consumers are more influenced by social media

Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.

But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

In the US, exploration and convenience come out on top. We like instant access to products and services, information and directions. Expressing opinions lands at the bottom of the list. In China, Nigeria, and India, self-expression is one of the main reasons people go online. In China, India and Brazil, the ability to express themselves creatively is extremely important.

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month.

You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s a safe bet that if the beta test goes well, YouTube will try subscriptions site-wide.

YouTube Music

When you log on to YouTube, or launch the YouTube app, you’ll find a new tab marked Music. Here you’ll find trending music videos and top music by genre. What’s more interesting are the YouTube mixes like “Music for Every Mood” which includes playlists like “Swag Out” and “Morning Motivators”.  I had to check out the motivators and they’re right! These songs will get you going; U2 – Beautiful Day , Pharrell Williams – Happy, Katrina & the Waves – Walking on Sunshine and (for some odd reason) Bon Jovi – You Give Love A Bad Name.