Constant Contact: easy access for spammers, a PITA trying to opt-out

This is a more of a rant than news, but I am sick and tired of Constant Contact.

It’s not that they seemingly encourage customers to add an email address without first obtaining permission–other email marketing companies are guilty of the same–it’s that they make me, the victim, jump through hoops to opt-out.

Here’s the Constant Contact opt-out form:

Constant Contact Spam

They, laughingly, call this “SafeUnsubscribe.” Safe, for who, the spammer? For me, I have to double check the email the spam was sent to, then enter it again in the box. After that, I don’t even get an option to report the spammer–something that Mailchimp gets kudos points for making an easy option.

Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

Channel Sponsors

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”

$5 is all that stands between Amazon and a brick and mortar sale

BOPISPicture yourself in this scenario: you’re about to purchase a $50 item at a retail store. Before putting it in your cart, you take out your smartphone, open the Amazon app and scan the barcode on the item to compare the price. Hmm…it’s only $45 on Amazon. You have free shipping through Prime so it’s a $5 savings. (Maybe more if it’s taxable.)

What do you do? Do you buy it for $50 and take it home or buy it on Amazon, save $5 and wait three days for delivery?

I’d probably pay the $50 and get it over and done with but 63% of shoppers told parago they’d buy from Amazon. A whopping 82% said they’d buy from Amazon for a $10 difference and I probably would, too.

Apple Pay is as simple as click, swipe and — Low Battery

Apple Pay“Gone are the days of searching for your wallet. The wasted moments finding the right card. The swiping and waiting. Now payments happen with a single touch.”

Apple makes shopping the “old fashioned way” so cumbersome and time consuming. Back in my day you had to bring along an ox to trade if you wanted to buy flour at the general store. . . Let’s get real, paying for things with plastic isn’t all that hard. You don’t even have to wait for an under-educated cashier to figure out your change. Just swipe, click, click and you’re done. Okay, sometimes the buttons are confusing and sometimes cards don’t swipe, but overall it’s a pretty simple experience.

Walmart sending customers to other etailers? It’s not a miracle, it’s Adsense

Sponsored Product Ads on WalmartIn the classic Christmas movie Miracle on 34th Street, Macy’s’ Santa Claus is caught sending customers to competitor Gimbels because making a child happy is more important than making a buck. At first, the Macy’s execs are horrified until they realize that what they’ll gain in goodwill by continuing the practice will actually improve sales over all.

I think Walmart must have been having a “miracle” moment when they agreed to be part of the new Google Adsense for Shopping program.

I searched Walmart.com for a Frozen throw and this is what turned up in the sidebar – ads for related products from OTHER retailers. If you click that blue question mark at the top, this is what pops up:

What time is it? It’s Apple time!

It’s Apple day in Cupertino and as I write this, U2 is on stage wowing the crowd with their newest tunes – tunes you’ll get for FREE thanks to Apple. That’s right, they’re giving away the brand new U2 album to every iTunes Store customer in 119 countries whether you want it or not!

Booyah! Apple events get me so pumped! But U2 is just the loud icing on the digital cake. The real story of the day is this:

Apple Watch 3

The Apple Watch is here.

The Apple Watch sends text messages, plays music, monitors your vital signs, is voice activated and it even tells the time. Oh, the irony. Ask if anyone knows the time and 95% of the people in the room will reach into their pocket and pull out their phone. Watches have become obsolete thanks to the smartphone and now Apple is flipping the table upside down – again. What time is it? Let me check my watch!