Search Results for: "Year of the Mobile

Black Friday Online Sales Up 24% Over Last Year

Another Black Friday is over and in the books and it looks like a good time was had by most.

IBM Coremetrics estimates a 24.3% increase in online sales over last year. As you can see from this chart, midnight was the magic hour with a nice spike over the last two years. This is likely due to the fact that many major chains made holiday prices effective at midnight online as well as in stores.

Sales peak in morning then slowly taper off, but still 2011 stayed well above the numbers from previous years with slight exceptions. (Can anyone account for that crazy early morning spike in 2009?)

Breaking it down by category, Department Store online sales were up 59%. Home Goods was up 48.8% and Apparel was up 47.2%. I like those numbers.

Facebook reports 19 percent increase in daily active users

continents-3-1175614-mThere are more people using Facebook on a regular basis than there were last year. 19% more. Care to guess how many people that is? Go ahead and guess: how many Daily Active Users does Facebook have now? (I’ll put the answer at the bottom.)

Facebook just released their Second Quarter 2014 Financial Summary and it’s looking good for the social media giant.

Second quarter revenue was $2.91 billion. That’s a 61% increase compared to $1.81 billion this same time last year. I’d take that any day.

Leading the charge? Mobile. Mobile was responsible for about 62% of ad revenue for the quarter. That’s also a hefty increase over last year.

Here are a few more mobile stats:

  • Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year.

2013 Cyber Monday Sales Soar Beating 2012 By How Much. . . ?

Walmart-Cyber-Monday1This year’s holiday shopping season is extremely short, so maybe that’s why shoppers didn’t hesitate to pull out their credit cards on Cyber Monday. The final tally is in and it was a record year beating last year by. . .

For the conservative: 16% according to Adobe Systems

For those who prefer to go all in: 20.6% according to IBM.

Either way, it’s a win!

The numbers were consistent with the predictions – more shoppers spending less money. IBM says the average order value was $128.77, down 1% year-over-year.

Mobile was a significant factor. 31.7% of all online traffic came from smartphones and tablets, that 45% growth over last year.

Mobile also accounted for 17% of total online sales and that’s a 55.4% increase over last year.

MP’s Sunday Interview:

Here at Marketing Pilgrim we cover the news of the Internet and social media marketing industry every by sifting through the news and giving our opinions about some of the more important things. We like that.

What we also like is talking to real world marketing professionals who not only like to stay up to date on the news of the industry but who are knee deep in actually applying what we discuss here on a daily basis.

Our new feature will be called our Sunday Interview and our hope is to give our readers an insight into different applications of the many techniques that are available to online marketing practitioners these days.

Hitwise Says Google Search Share Down 5% Year Over Year

As Google celebrates the introduction of Jelly Bean, the progress of Project Glass and the birthday of Google+, it may have to take a bit of party-pooping news from the latest search market share data from Experian Hitwise regarding May’s search share numbers. The chart below says it all.

Google search is down 5% while Bing powered search is up 5% but still has under 30% of total search share at 28%.

As it is with every delivery of this kind of data each month, you can determine whether this is the beginning of the end of Google or whatever. Let’s just say that even with a hiccup like this in the year over year data Google is not terribly concerned. What is going to be more concerning will be if Apple takes a bite out of that 95% share of mobile search. Now that will be a story.

Android OS Smartphones Show Dramatic Year Over Year Increase

At the risk of seeming hypocritical (don’t worry it’s not the first time and won’t be the last time, just ask my wife) I am going to look at some research and make a big deal out of it.

First, it comes from Gartner, which gives some measure of reassurance that there is an impartial bend to it. I say some reassurance because you can never be sure. Second, it’s about the ongoing Android v. iOS battle that promises to heat up more if Verizon does indeed get its own iPhone in 2011. Here’s the data I am referring to:

The 3 L’s of online video: longer, live and logged in

Freewheel ad view growthVideo viewing in 2014 is all about the three L’s: longer, live and logged in.

FreeWheel’s newly released Video Monetization Report for Q2 2014 shows growth in just about every area including (and most importantly) ad views.

Ad views grew 17% year-over-year on short and mid-form videos. But look at the growth on long form – 35%! So much for short attention span theater.

That’s nothing compared to the growth in live ad views – 201% year-over-year. 81% of the views came from live sports broadcasts such as the NBA Playoffs, NHL Playoffs, and the World Cup. 9% was news and FreeWheel expects that percentage to rise with the coming election season.

They also noted a rise in live entertainment such as music festival simulcasts.