Search Results for: \"\" First Major Search Engine to Allow Deletion of All User Search History

SEL has a great overview of’s pending launch of AskEraser, which will allow users to delete their search history at any time.

From the press release:

With AskEraser, people can ensure that their search history will not be retained by Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers’ privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches.

“AskEraser is a great solution for those looking for an additional level of privacy when they search online,” said Jim Lanzone, CEO of “Anonymous user data can be very useful to enhance search products for all users, and we’re committed to being open and transparent about how such information is used. But we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on” CEO Ready to Part Ways

After 18 months on the job, current chief executive, Jim Safka, will be leaving the company.

The decision to leave was difficult for Jim, and it came about under very unfortunate circumstances. Jim’s brother recently passed away, causing Jim to re-evaluate his life. Marketing Pilgrim wishes Jim best of luck in his future endeavors.

Jim’s departure won’t be easy for Ask, as they are already far behind competitors in the search engine realm (only a 2.1% market share in March). Jim was originally hired to replace Jim Lanzone as part of the company’s shake up back in January 2008.

In an e-mail to the company’s staff, InterActiveCorp CEO Barry Diller acknowledged Jim’s contributions to the company:

Underdog Grows 20% in January

According to comScore data released today, had the biggest jump in search queries. By that measurement, Ask had more growth than Google, MSN, or Yahoo last month (January 2008) compared to the prior month’s volume.

Ask has a small piece of search market share but they have been a leader in universal search. That is, they integrate search results for more than web sites – but for images, video, local information, news, blogs, and other media. Ask got further into social media integration with their recently launched social news aggregation site BigNews.

Of course, Ask occupies a tiny sliver of the overall search volume. Here’s the breakdown on the top 4 search engines:

  • Google Sites – 7.7 billion searches (comScore says Google got 58.4% of searches in January)

Exclusive – New User Interface Video Demo

SANY0066 By now, you should have heard that has radically changed their user interface. They’re taking a bold step in overhauling the way people interact with a search engine, creating a 3 panel view of your search query.

new-ask Jordan and I sat down at SMX with’s user experience guru, Michael Ferguson, and got an exclusive video walk-thru. We’re very impressed and believe most users will be too. The trick for is to now spread the word about the new interface.

The room we used was dark, so you’ll barely see Ferguson, but you’ll see plenty of the new interface, and Ferguson shares some great info, not found on any other site. Another Marketing Pilgrim exclusive! :-) Announces R&D Center in Germany is expanding it’s European footprint with news that they creating a research and development center in Hamburg, Germany.

“The expansion of our European research and development team will allow to continue to develop and scale our world-class search,” said Apostolos Gerasoulis, executive vice president of search technology at

The company also announced the appointment of Eric Heymann as director of global content acquisition for and head of the Hamburg team. is Still Lurking About

Looking back at the past few months of posts here at Marketing Pilgrim it is real obvious what players dominate the search and ask logosocial media landscape. I am not going to rehash those names again because you will likely read about one or more of them in the next post. One player that gets little attention is They are back trying to make some noise again but is anyone around to hear them?

Ask has been at this search thing for quite a while now. Now a part of IAC / InterActiveCorp the search engine has been around in some way, manner, shape or form since 1996. It even had a butler at one point ;-). Now, however, it struggles to be more than a footnote in the search engine wars running a distant fourth in a three company race (despite seeing some increase in usage in March).

What’s Ahead for

I guess we’re all getting a little tired of writing about Google. Ask has been on the forefront of more than one person’s mind lately. logo Jennifer Laycock asks whether Ask is On Fire, or Going Down in Flames? Good question. She points to Nielsen//NetRatings’ April results which show Google’s market share at 55.2%, up 48% over last year—and Ask’s market share at 1.8% and actually down 2.3% (or down half a percentage point) from last year.

Josh Catone on Read/WriteWeb asks whether Ask’s future should be search (riffing on Allen Stern of CenterNetwork’s plan to get back on track). Josh suggests that they should focus on their advertising products instead. It’s not a bad idea.