Yahoo! have finally secured a deal with a major social networking property for display and video advertising. Bebo, the UK and Ireland’s most popular social networking site, has entered into a multi-year, exclusive partnership.
Yahoo! Europe will help advertisers reach a young British audience of over 11 million users, generally ranging from 13 to 24 years – a sought-after but traditionally difficult group to target.
Although no financials have been disclosed, the deal is rumored to involve a revenue guarantee – an approach reportedly made by Google in a deal that snatched MySpace advertising, and possibly part of Microsoft’s recent Facebook agreement.
Joanna Shields, President of Bebo International, told Reuters that choosing a market leader like Yahoo! was the important part of the decision.