Search Results for: bebo

Yahoo! have finally secured a deal with a major social networking property for display and video advertising. Bebo, the UK and Ireland’s most popular social networking site, has entered into a multi-year, exclusive partnership.

Yahoo! Europe will help advertisers reach a young British audience of over 11 million users, generally ranging from 13 to 24 years – a sought-after but traditionally difficult group to target.

Although no financials have been disclosed, the deal is rumored to involve a revenue guarantee – an approach reportedly made by Google in a deal that snatched MySpace advertising, and possibly part of Microsoft’s recent Facebook agreement.

Joanna Shields, President of Bebo International, told Reuters that choosing a market leader like Yahoo! was the important part of the decision.

Everyone wants to figure out who has this social media thing figured out. One of the things that gets attention in a hyper covered area like social media is saying something contrary to what appears to be the conventional wisdom. In the UK, we have heard from 15 year ‘analysts’ and now we hear from the UK media regulator, Ofcom that social networking use is down. The Ofcom site defines them as the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services. Their findings as reported by ClickZ states

I have a little song for you today. It’s to the tune of “Oh Shenandoah.”

O-pen Social, you long to give us
A-a-apps, all open source
O-pen Social, you long to serve us
A-a-away you’re bound to go
‘Cause Facebook’s stealing your lunch

Okay, the last line might not fit so well in the song, but it looks to be happening in the real world. Yet another social network that had pledged its support to Open Social is adding compatibility with Facebook’s application language. Yes, first it was Bebo (in December) and now it’s Friendster.

Announced a year ago, Open Social is Google’s answer to Facebook’s then-proprietary social network app markup language. Designed as a cross-platform, open source language and set of standards, Open Social seemed pretty awesome at first.

Twitter, media sweetheart and microblogging service extraordinaire, has another coup to add to its list: they’ve now beat out MySpace in terms of most visits in the UK.

Remember MySpace? The overhyped media sweetheart before Twitter and Facebook? Hitwise UK reports that Twitter is now the 27th most visited website in the UK. This is a complete, stunning, and utter defeat to MySpace, coming in at a distant 28th . However, the traffic trends over time look pretty alarming:

However, Twitter is not the most popular social site in the UK. That honor belongs to the reigning champ, Facebook. YouTube was #2, Bebo came in at #3, and then Twitter and MySpace.