Taking a hiatus from her recent spending spree, Yahoo CEO Marissa Mayer used her CES platform to announce a rebranding of Yahoo’s various advertising products.
The new “Yahoo Advertising” brand has already won me over by not insisting we call it “Yahoo! Advertising”–boy those exclamation marks get old. As part of the rebrand, Yahoo is bringing together all of its advertising platforms under one umbrella–although it appears not all umbrellas will be the same.
First we have…
These new native and display ads are now available to large and small advertisers through a new simplified platform, Yahoo Ad Manager. Yahoo Ad Manager gives advertisers direct, hands-on access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available today through a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in.