By Ryan Douglas
Recent news through Internet Retailer reports that the adoption rate of Google Checkout is slightly higher with Top 500 retailers than PayPal?s Express Checkout.
It is not surprising to hear this news as I work for a merchant who has offered Google Checkout since it was released to the public back in the summer of 2006. I?ve felt strongly that Google would be able to use this data to help retailers/advertisers offer more effective ads to potential shoppers. That time is still likely to come, but I imagine Google is working on it somewhere.