As Internet marketers and social media users / practitioners we are always digging and trying to find out more. Since most of what is related to social media is happening on the fly the innovation comes more often from good intention rather than good planning. One common theme that occurs, however, is the apparent lack of understanding of social media and its business impact in the upper levels of most companies.
In particular, the CMO (Chief Marketing Officer) gets the brunt of the complaints of “They don’t get social media!” or “They are afraid of what they don’t know!” This is true in a lot of cases. That is changing, though, with the help of people like Kent Huffman, CMO of BearCom Wireless. Haven’t heard of BearCom? You’re not alone but that is changing through Kent’s efforts on Twitter and his campaign to bring the CMO to the social media discussion before his / her average 23 month tenure expires.