Search Results for: twitter

Twitter Tries to Bridge the Gap Between Sign Up and Engagement

twitter-birdLet’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid. The real fact of the matter is that most of the world is confused by Twitter. Fortunately, Biz and the boys (and girls) at Twitter are recognizing this fact and are taking steps to remedy the situation.

Why Twitter’s Olympic Coverage is Good For All Marketers

Later this week, a huge portion of the world’s population will be tuning in to watch the Olympics on TV, on the internet, and on their mobile devices. Riding high on this media wave is Twitter, the official digital communication partner for NBC’s coverage.

In the past, we’ve seen Twitter streams integrated into sites for events such as The Super Bowl and we’ve seen Twitter rise to the top as the source of information during a natural disaster. This time, though, Twitter isn’t just reporting the news, they’re actually becoming a part of the experience.

The Twitter hub at NBCOlympics.com is like nothing we’ve seen before. Here’s a partial screenshot. The full site is so big and so deep, I’d need at least ten shots to cover it all.

Twitter Truly Mirroring the Internet

Twitter Bird GoofyWell, looks like Twitter has arrived for real. Companies are considering the service for their marketing and customer efforts. There still appears to be significant hype around every time someone at Twitter has gas. Twitter is looking to protect its trademark and is looking to trademark other sounds from nature like chirps and peeps. So what’s next? Well, since it is the Internet what would talking about Twitter be without now mentioning porn and spam?

Twitter co-founder Jack Dorsey has said recently that the service will be a success when people stop talking about it and just accept it as a utility. With MediaPost talking about the proliferation of porn and spam that chatter isn’t likely to end anytime soon. That is, of course, unless Twitter does something about it.

4 Scary Scenarios That Twitter’s New Terms Allow

scaredI know it may appear I go looking for trouble, but I promise you I just like to share with you my concerns. In the case of Twitter’s update to its Terms of Service, I started thinking about what the changes could mean to us users.

I’m a huge fan of Twitter, and very much rely on the service for my micro-communications, so I hope none of these scenarios ever materialize.

1. Ownership of Tweets

While Twitter’s new Terms state that you maintain full ownership of your Tweets, it provides no guarantee that you can get access to, or download, such content.

We reserve the right at all times (but not [sic] will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames.

Twitter Opens Advertising Opps to the Masses

For quite a while now everyone and their brother has been lobbing the “when are you going to really monetize Twitter” bombs into the micro-blogging giant’s front yard. It’s a popular thing to do but as of late that cry has lost a little steam (in part due to having real business people like Dick Costolo at the helm) and the latest move by Twitter could put a dent in one of the Internet industry’s favorite pastimes for sure.

The Next Web first reported the new Twitter for Business section and reported

The new version of business.twitter.com will provide business owners with twitter success stores, ideas, tips, tools and resources. Some of the tools included are information on promoted products and tutorials one how to communicate with customers using mobile.

Google and Twitter Just Can’t Agree on Search Deal

In July, Google’s arrangement with Twitter to index all tweets, make them searchable in realtime and have a REAL historical search database of tweets that goes back further than the recent past (a trick that Twitter itself can’t seem to figure out) came to an end. It was a blow to both parties because Google lost a valuable piece of the social graph for its index which limits its abilities to take real social cues for search results and Twitter lost 65% of the US search market and even larger chunks of that market internationally.

Now some would say that Twitter should be fine because it still has an arrangement with Bing and Yahoo to do the same with its search results. That sounds nice but it’s the same as saying rather than drinking Coca-Cola you are only allowed to drink the grocery store version of a cola instead. Sure, you can say its cola but it ain’t the real thing.

Is Twitter a hot spot or burning out? Depends who you ask

Twitter branded mentionsTwitter has a new study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. It’s proof that Twitter is great for branding and that it even pushes people to take action in regard to the brands they see.

They collected data by examining the primetime Tweets of 12,000 people – both male and female across all age groups and devices. An excellent sample.

The first thing they found out was that 80% of users mentioned a brand at least once during the measurement period. Nice. Oh wait, the measurement period was September 2013 through March 2014. That 80% doesn’t sound quite so good now.

50% of the Tweeters mentioned a brand more than 15 times in that 7-month period. 99% of Twitter users were “exposed” to a brand Tweet in January.