Interbrand just released their annual list of the most valuable brands in the world. What determines value? Three things:
- The financial performance of the branded product and service
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
Without looking at the chart, I bet you can guess who came out on top.
Just looking at the top ten (the list goes to 100), a couple of things jump out.
First, there hasn’t been much change over the past year. The top six companies have maintained their rank even though one, IBM, went down 8% in value.