Looking back at the past few months of posts here at Marketing Pilgrim it is real obvious what players dominate the search and social media landscape. I am not going to rehash those names again because you will likely read about one or more of them in the next post. One player that gets little attention is Ask.com. They are back trying to make some noise again but is anyone around to hear them?
Ask has been at this search thing for quite a while now. Now a part of IAC / InterActiveCorp the search engine has been around in some way, manner, shape or form since 1996. It even had a butler at one point . Now, however, it struggles to be more than a footnote in the search engine wars running a distant fourth in a three company race (despite seeing some increase in usage in March).