Search Results for: boatloads

Microsoft’s interactive agency Razorfish is the subject of some varying rumors as of late. The one common thread in all of these reports is that Microsoft is shopping the company. That much we know for sure. Where they end up is the subject of much speculation.

In the Internet marketing press it depends on who you listen to and / or trust that will help you make your very own prediction. Publicis ending up with Razorfish has been favored by the folks at paidContent and they were willing to pay handsomely for the company although not quite the $800 million that it was supposed to merit. That may not be the case any longer. WPP is in the game as well but that is another that falls under the category of “to be determined”

I have written about newspapers here in the past and how they are rapidly heading toward obsolescence (in their current state at least). I am not changing my stance one bit because I still think it’s hard to ignore the signs and signals that it is a dying industry unless it truly adapts to the internet. To this point there have been successes but it appears as if the major players with the deep pockets are the ones that will brave the storm best. As for the local stuff? It’s anyone’s guess. I personally never visit the website of the Raleigh News and Observer which is the local paper here. What’s the point? It really adds no value so I am not going to waste my time. Well, now it appears that the fear of the big, mean Google / Yahoo! proposed partnership “monster” is making newspapers around the world unite and look even more pitiful than they already do.

Quite simply? You never know what you’re going to get with Yahoo these days.

Yesterday, the search engine web portal tried to jump on the Google interface redesign with a pitiful attempt to point out all the cool features it has in common with the new design. Unfortunately, Yahoo gave up on search when it handed the keys over to Microsoft, so no one really cares what it does in search anymore.

Then today, Yahoo launches a new ad blitz–aimed at distancing itself from the blandness of Google. Really, Yahoo? Either you’re in the game or not. As the famous Yoda once said: “Do, or do not, there is no try!”

Anyway, back to the new ad campaign. Apparently Yahoo plans to spend boatloads of cash on promoting its new slogan: “Your favorite stuff all in one place. Make Yahoo your home page.”