Microsoft’s Animated Skype Opera Uses Story to Showcases Ad Opportunities

skype proposalBuying and selling advertising space isn’t very entertaining. It’s all facts and figures, boxes and percentages – it’s boring. Sorry, ad sellers, it is. . . but it doensn’t have to be.

Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use storytelling to show how effective advertising on Skype can be. The current series is called Skype: The Proposal. It’s a five-part series featuring Charlie and Lizzie. Charlie wants to create an amazing proposal experience but things never go as planned.

In each episode, the couple uses Skype to get in touch with each other and with friends. Along the way, they encounter all the different types of Skype advertising. Each ad is perfectly tailored to their current situation (of course) and contrived though it may be, it’s still a solid example of how Skype ads can work for your business.

Twee-Q Fights for Gender Equality on Twitter

Think about all the retweets you sent over the last week. Would you guess that you forwarded more tweets from men or from women? As a woman, you’d think more of my retweets would be from my fellow females but take a look at this:

tweeq

According to Twee-Q, I’m a very anti-equal opportunity retweeter! I kind of figured this would be true on a rough guess, but seeing it here in red, yellow and orange gave me pause to think. Why am I passing on the wisdom of men more than women? Are they providing better information via Twitter? Are they more clever? Is it simply that I follow less women and if so. . . why is that?

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Matt Cutts Says “Pretty Much Every SEO Should Watch This Video”, So Watch It!

Matts Cutts says that just about every SEO needs to watch this video. Don’t believe us? Here you go.


We know a few readers might fall into that category, so here you go.

Facebook Appears Clueless As To What Android Users Actually Want

facebook-icon 1If a company just entered the Fortune 500 for the first time which makes it one of the largest (and almost automatically, well respected) companies in America it might be reasonable to think that there is some decent thinking going on there, right?

Apparently at Facebook that might be asking too much. Now, to be fair, it’s not like the company is completely in the dark. It’s done a great job getting to where it is today. The trouble for the company, and for those investing in the company, is that it is making some bold statements about its future being in mobile. As a result, you get Facebook Home for Android which is supposed to take the Facebook experience to a new level and practically immerse the user in a Facebook driven world.

Google SMS Search Gets Deleted

google-sms-searchGoogle is taking this whole streamlining thing quite seriously.

The latest ‘victim’ is their SMS Search product which allowed users to conduct a search by text message.

Ghacks reported

Many users of the service are reporting that the service has apparently been shut down by Google this night. When they send a search term to Google’s SMS Search number, 466453, they get the following response:

SMS search has been shutdown. You can continue to search the web at google.com on any device

TechCrunch also reported

People began to notice the service stop working on Friday, and asked about it in one of Google’s Product Forums (good thing those haven’t been closed down yet) and on Reddit. Jessica S., a Google employee, set the record straight:

The Beal Deal with Brett Tabke (@btabke)

Congrats! You made it to another weekend!

Brett TabkeYou don’t get a prize, but you do get to read this week’s Beal Deal interview with none other than Brett Tabke. Brett has built Pubcon into one of the biggest and best internet marketing conferences around. I sat down and asked him about that and his decision to sell the WebmasterWorld forums.

Let’s get to it!

Q1. Congrats on the continued growth of Pubcon. What’s the secret to its success?

Ultimately, that is our secret – to be able to move where our audience is going and is at.

Study Shows Vine is Slowly But Surely Winding Its Way Through Twitter

download vine

Vine made a big splash back in January with the introduction of the six-second video loop. In just a few months, the app has wormed its way into the hearts of Twitter followers everywhere and now users share an average of 5 Vine tweets per second!

What’s neat about Vine is that the one-touch record mechanism allows you to easily edit together a succession of single frames flipbook style. That means you can make inanimate objects dance and play with very little effort. (Here’s my Pirates at Play video)

Of course, you can also use Vine to post six seconds of anyone doing anything. The most retweeted Vine video to date shows Harry Styles and the One Direction crew (that’s a boy band) getting their hair done prior to going on stage.  This riveting clip was shared more than 47,000 times.