We’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?)
Now, the top three social networks are trying again:
Facebook’s Call-To-Buy Button
Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook. Security worries? Facebook says they have that covered.
None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.