Half of all mobile shoppers will abandon the cart if the app gives them trouble

Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much of a headline is it? Of course people are going to give up when things don’t work. So why are we talking about this? I’ll tell you why – because it’s a great reminder of just how little it takes to lose a customer after you’ve worked so hard to get that customer in the first place.

contact solutions mobile app issues

Online holiday 2014 sales expected to grow 8 to 11 percent

NRF Survival GuideIt’s the most wonderful time of the year – if you’re a retailer or marketer. The National Retail Federation just posted their 2014 Holiday Survival Guide and it’s a very pretty picture.

The experts at the NRF say we’re likely to see a “healthy” 4.1% increase in sales this year bringing the holiday shopping total to $619.9 billion.

This is the first time since 2001 that the increase topped 4%. If that doesn’t sound all that great to you, check out the numbers for 2008.

Six years ago, we had our only negative change and 2009 wasn’t much better. After a small lull in 2012, it looks like we’re on our way to prosperity street once again

NRF Holiday 2014 Sales Predictions

Channel Sponsors

Facebook’s Audience Network is now offically open for business

Facebook ad on ShazamHear that? It’s the sound of Google worrying. . . just a little bit.

Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience. And you can use the same measurement tools to see if the ad is working for you or not.

When Facebook first announced the network, back in April, it was for app installs and engagement only. Now, the network handles link ads, so pretty much anything you can run through Google, you can now run through Facebook.

Engagement over display: Video leads the way in online ad growth

October-2019-PDF-Calendar-Style-6-PNG“Static display ads are so 2014!”

That’s what they’re going to be saying in 2019, when video ads rule the internet airwaves.

Forrester just released their latest North American Online Display Advertising Forecast and the numbers are incredible.

They predict that US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. That’s a compound annual growth rate of 13.7%.

By comparison, the offline market is expected to grow at an average annual rate of only 1%. Dollar wise, offline is still way ahead of online with a whopping $239 billion in revenue but it’s a continuation of a shift that started a few years ago.

Fueling the online fire is the move from static (or bouncing) banner ads to truly interactive, engaging forms of advertising.

LinkedIn adds cause and effect to ‘who viewed’ chart

Social media networks are like living, breathing beasts – you have to constantly feed them if you want them to work for you. LinkedIn just added a feature to the “Who’s Viewed Your LinkedIn Profile” graph that illustrates this beautifully.

It’s all about cause and effect; lining up actions you took with the views that came after.

LinkedIn Who Viewed Chart

To find this graph, login to LinkedIn then hover over Profile. The “Who’s Viewed” option will appear below. (If you haven’t ever clicked this link, you’ll get a cute video about a young job seeker and a croissant baker in France. Oui! Oui!)

The thin blue line represents views of your profile. On January 11, 16 people checked out Demo Man.

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

Friday Roundup: Facebook cans spam, LinkedIn spruces up Pulse and more

Halloween storeIts the end of the first week of October. Halloween is in full bloom and fourth-quarter madness is slowly spreading through the retail world. How are you doing? While you ponder that question, let’s take a look at a couple of stories that didn’t make it on to Marketing Pilgrim this week.

Facebook Cans Spam

Facebook put up a long post today on the business blog with a veiled warning to Page owners – don’t buy likes or artificially inflate your pages. We’ll find you and punish you.

But they didn’t want to be that blatant, so they made it about the spammers instead: