The internet does a great job bringing people together from all over the world, but we still have a need for local news. For local newspapers, it’s been a rough road of late. According to Pew’s 2013 State of the News Media Report newspaper readership has been on a slow, but steady decline.
In order to make up for the decline in print advertising, news outlets have no choice but to pick up the slack with online advertising. But as you can see from this chart, online is far, far away from matching what was lost.