New report sheds light on the dark side of social sharing

Radium One Dark SharingOnline sharing has a dark side. It’s covert, silent and it’s almost completely untraceable. It’s also a good thing. Dark Social is any kind of inbound traffic that can’t be accounted for. This usually happens because the sharer copied and pasted a link from public point A to private point B such as on a forum, instant message, text message, email or chat.

Radium One just published the results of their survey on the subject called ‘The Light and Dark of Social Sharing – Harnessing the Power of Consumer Connections’

They discovered that 91% of consumers regularly use Dark Social channels in addition to traditional social sharing. 27% of consumers said they only share through dark channels with the percentage rising along with the average age. 46% of those over 55 use only Dark Social vs 19% of those under 35.

Black Friday post game analysis: was it a win or a loss?

walmart-black-fridayBlack Friday 2014 is behind us and the preliminary numbers are in.

Let’s go with the facts from the National Retail Federation and their survey partner Prosper Insights & Analytics.

Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million).

Not so good. . . but not so bad.

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Thanksgiving roundup: YouTube URLs, Vine gets pushy and more

inigo montoyaSince this Friday is a holiday (Black Friday is a legal holiday, isn’t it), I thought I’d do my weekly tidbit roundup a little early.

Putting the YOU back in YouTube

YouTube is making it possible to change your YouTube user name to something more fitting for your brand. This is huge because so many people didn’t give a lot of thought to the name they created when they signed up. My YouTube name, TVCyn, was created when I was working as a TV reporter. Now, it’s a little off the mark and not intuitive for those who know my by my full name or often used nickname.

Unfortunately, I don’t qualify for a change because only channels with more than 500 followers are eligible and of course, you can only pick a name that isn’t already in use.

50 percent of teens said Facebook is a snore

25th-Nov-2014-Two-Thirds-of-Teens-are-using-Facebook-Less-FrequentlyFacebook isn’t about to lose its status as the number one social network, but it seems like familiarity has bred a little contempt.

50% of the participants in the new GlobalWebIndex (GWI) Social Summary for Q3 2014 said they were using Facebook less frequently than they did in the past. (Study involved 170,000 internet users across 32 markets)

The percentage gets even larger when you look at just the teens in the US and the UK. 64% are spending less time on Facebook for one big reason – they’re bored.

Actually, it’s all rather chicken or the egg. 29% of teens said they aren’t on Facebook as often because they’re friends aren’t on as often. They’re still communicating digitally, but now they’re doing it via Instagram and messaging apps.

The most popular product on Pinterest is. . . .

The number one, most popular (Based on total number of repins, comments, and likes from the Top 100 brands in the 2014 IR 500) product on Pinterest is not a sexy pair of stiletto heels, a designer dress or diamond earrings. Nope.

According to an new infographic from Curalate, the most popular product on Pinterest is a cozy pair of camp socks from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks!

Infographic_BlackFriday_Curalate_Topproducts

That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry with an appearance by Urban Outfitters’ photo printer and a desk from Overstock.com.

Twitter moves one step closer to total T-commerce

Twitter offers instructionsWhat could be better than a hot cup of coca after a long, cold day of Black Friday shopping? I’ll tell you what, getting that cup of coca for less than everyone around you paid! That’s the American way. All you have to do is tap that new Twitter Offer from Cocabucks and it’s a done deal.

I am truly excited by this new advertising option because it combines two of my favorite things: Twitter and digital coupons.

Twitter Offers are digital deals shoppers apply directly to their credit card with a single click. This means shoppers have to register and store the card or cards they use on a regular basis with Twitter. That’s going to trigger security alarms for some people but as a nation, we’ll get over it. The digital wallet concept is slowly becoming more commonplace and we’re already used to storing card information with online sites we use frequently.

35 percent of people do it at work, 50 percent in the bathroom or in the car

jeopardy-alex-trebekHoliday Happenings for $200; 35% of people do this at work, but 50% say they’ve done it in the bathroom or in their car.

What is shop online, Alex?

Correct!

Shopping is an important part of the holiday season, so people aren’t going to let a little thing like work stop them from getting every item on their gift list. In a recent Findlaw.com survey, 35% of people admitted to shopping while on the clock even if such behavior was frowned on by the boss. Why do they do it? 28% said they did it so they could keep their purchases a secret from family members. 24% said they simply don’t have enough time to shop outside of work hours (which is kind of bogus seeing as online stores are open 24/7) and 17% said they had a better internet connection at work than at home.