I have to go grocery shopping today and I have a choice of two store with loyalty programs. One is going to give me .20 a gallon off gas at my preferred gas station. I need gas. Guess which store is getting my business today.
There’s nothing subtle about loyalty programs. According to a new report from Forrester 71% of consumers belong to at least 1 program but the average consumer belongs to eight. It’s the next number that hits home:
48% of adults cite customer loyalty programs as a top motivator for interacting with brands that they like.