Google is ramping up everything they can ramp for the start of the 2014 holiday shopping season starting with a richer mobile shopping experience.
Google already noted a 3.5x increase in smartphone shopping searches year-over-over. Even better, they’re already sending more mobile traffic to retailers per week from Google Shopping than they sent during the best week last year. Think about that. It’s not even Black Friday yet and they’re already sending a record number of shoppers to online stores.
To make the experience even more rewarding for everyone, Google is adding expandable product cards for popular products. The new product cards include important details (size, options, color, etc), customer reviews and available locations. Some products will also have the new 360 degree photo option so buyers can see what their choice looks like from every angle.