Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Twitter expands their image options with multiples and photo tagging

It’s a big day for images. First Bing launches their new image-centric Product Ads and now Twitter is making their world more visual with two new features.

We begin with tagging. You can now tag up to 10 people in a Twitter photo without eating into your 140 character limit. That’s crazy huge and it sounds a little bit like what we were discussing earlier about Twitter becoming more Facebook-like. . . I mean. . user friendly.

Phototagging on TwitterWhen you upload a photo, you’ll get the “who’s in this photo” prompt. Type a name, choose from the suggestions and go. The people you tagged will get notifications just as if you “@” mentioned them. Twitter realizes that this could get annoying if you’re a popular (or extremely unpopular) person, so you can switch your privacy level from “anyone can tag me” to “only people I follow.” If you don’t want to get tagged at all, don’t let people take your picture in the first place.

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Bing makes a visual splash with new Product Ads for search

In case you haven’t noticed, visual imagery is in like Flynn. Pinterest, Instagram, expanded photo options on Twitter and Facebook – it’s a byproduct of our lightening fast, mobile world. If we can see it, we’re more likely to choose it and buy it. So Bing is bringing that idea over to the search page with their new Product Ads.

Bing Product AdThe Product Ad can combine with the traditional text ad as well as an organic text result for a pretty big 1-2-3 punch. In this example, we have fresh flowers from Contoso Floral. Your eye goes right to the beautiful bouquets on the right.

Companies struggle to keep up as more customers turn to Twitter for answers

This past January, Simply Measured monitored 32 dedicated customer service Twitter accounts. They tallying up the number of incoming and outgoing Tweets, calculated response times and posted their results in a brand new report.

Lucky for you, they gave me some of the numbers so you don’t have to do darn thing right now but keep on reading.

The first thing they found was a  44% increase in customer service handle mentions year-over-year compared to the monthly average during Q1 of 2013. Not good with numbers? Just look at the blue boxes.

Simply Measured Customer Service TweetsClearly, people have learned to turn to Twitter when they’re unhappy. And this is just a small portion of the big picture because Simply Measured only looked at dedicated customer service accounts such as @NikeSupport, @AskAmex, or @AmazonHelp. Just imagine if they’d be able to scoop up all of the customer service questions and complaints they found on Twitter in one month. The number would be ten times bigger. Maybe more.

Attack of the Clones: Facebook expands lookalike marketing options

twins by greyman - rgbstockIf your current customers like using your product then there’s a good chance that people who are like your current customers who would like your product, too. That’s the concept behind Facebook’s lookalike advertising and I have to admit, it’s doing my brain in.

The short story is this: starting this week, Facebook advertisers will have the option of sending their message out to non-customers who share similar characteristics as their current customers.

You’ll find the option in the Power Editor under Ad Tools –> Audiences.

The lookalike audience works with the custom audience tool Facebook launched last year. The new option can match up data such as location, Facebook interests and demographics. If you use Facebook Conversion Pixels, you can create a lookalike audience based on a subset of your current audience that performed a specific behavior.

Sports goes for the mobile ad gold with near 500 perecent growth in spending

Millennial Media Vertical Explosion2013 was a big year for mobile advertising. An unprecedented number of companies and industries spent more than $3 billion in just the first half of the year versus $1.2 billion in the first half of 2012. But that’s just half the story. For the rest, we turn to the newly released “2013 Year in Review” S.M.A.R.T. report from Millennial Media.

Entertainment moved up one spot to the number one slot on the mobile ad spend chart. More than half of all mobile entertainment campaigns used video which helped push video ads overall up 18% over last year.

Retail dropped to second place followed by Telecommunications, Finance, and Consumer Goods. Here’s an interesting note – Pharmaceuticals made the chart for the first time coming in ninth for ad spending.

Random acts of content marketing leave customers wanting more

empty heart rgbstockOnly one in three marketers describes their own content marketing as effective. How’s that for a bold, beginning of the week statement?

It comes from a new report from Forester Research called “Build Your Content Brand By Delivering Customer Value” and that pretty much says it all right there. The report says that marketers, in their rush to keep the the lines of communication open, tend toward random acts of content marketing that just leave consumers wanting more.

The problem is that we’re doing it the way we’ve always done it, even though the methods are less effective than they used to be. Why? Here’s a hint. Times have changed.