We used to think of the mobile owner as one of two types of people; those that owned a smartphone and those that didn’t. Smartphone users were more tech savvy. They were younger, trendier and they used their device to do just about everything other than make phone calls.
Experian’s new report, “The Always-On Consumer” tells us that there are now 7 types of mobile users, each with very different needs and habits. If you can plug your average customer into one of the 7 boxes, then Experian’s report will show you how to reach them.