Why everything you’re doing to engage fans is wrong…in a single chart

When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.

It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…

Customer Engagement

Boom!

Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.

Court confirms Google’s search results are protected free speech

Free Speech Ruling for GoogleI’m not sure how many more companies are going to challenge the search rankings bestowed upon them by the mighty Google, but a judge in San Francisco just ruled Google is protected under the First Amendment.

In a one sentence ruling Judge Ernest Goldsmith of the superior court of California declared:

“The defendant has met its burden of showing the claims asserted against it arise from constitutionally protected activity.”

The lawsuit was brought by CoastNews.com against Google, claiming that its search results were being unfairly penalized. Google responded with an “anti-slapp” motion, often used by defendants facing lawsuits that try to stifle free speech.

Channel Sponsors

Join Andy Beal for an exclusive one-day reputation management masterclass

Repped AcademyWhen you attend a 3-day conference, how much do you really learn about a single topic? Enough to make you dangerous, if you’re lucky!

While conference sessions are a great intro to a topic, even a 30 minute session only scratches the surface of a meaty topic such as online reputation management. That’s why I’m holding a 1-day reputation management workshop in Raleigh, NC on January 21st.

The workshop will allow me to cover reputation management in such depth you’ll walk away knowing just about everything I know on the subject!

During this one day masterclass you’ll learn:

  • Understanding your audience and building a profitable brand.
  • Optimizing social media profiles for maximum engagement and conversions.
  • Proven tips for creating content that will amaze your audience…and Google!

Friday Roundup: Facebook gives Thanks, LinkedIn shares slides and more

It’s Friday and time for another online marketing, social media roundup. Let’s get to it.

Facebook reminds us to mind our manners

Did your co-worker buy you a cup of coffee? Did Aunt Minnie knit you a sweater? Say thanks the modern way with a Facebook “Say Thanks” video card. Choose a Facebook friend, choose a theme, grab a photo or post and the widget does the rest. One odd thing. . . the thank you card doesn’t actually go to the person you want to thank. It shows up on your timeline with your friend’s tag. Seems like a very public way to express a very personal sentiment.

I’d tell you more about it but every link in the announcement blog post is a dead end so maybe Facebook is already rethinking this idea.

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Mozilla adds ads to Firefox tabs

Mozilla just discovered a whole new way to sneak advertising into your daily routine. As of today, Firefox users will find sponsored tiles mixed in with their usage tiles every time they open a new tab.

The new tile experience begins with a fresh, cookie-free page of options:

Firefox Ad TabsFive out of the six tabs are Mozilla related including links to blog posts and tools to improve your workflow. The top right tile is something new; a sponsored link from CVS. Click it and you’ll land on a CVS TV commercial on YouTube. (With a few very colorful comments underneath.) I can’t figure out why CVS is spending money to send people to an old commercial. Shouldn’t this link take us to the CVS website. . . ?

Facebook gets cute with their updated Terms and Policies

Facebook PrivacyHow many people actually read the Terms of Service agreement on a site before clicking the accept button? Better question, how many people click decline because they don’t like the Terms of Service on a website?

The answer to both questions is, not many.

Legally, companies have to provide a clear explanation of how they plan to use your data for their benefit but as much as we all complain about privacy policies, there’s nothing you can do if you want to play the game. Still, Facebook wants to give the power to the people, so they created a cute, slideshow guide to Privacy on the network.

The interactive pages are filled with white space and small paragraphs with large text. I understand the need to reach the lowest common denominator but this is too much.