Why the FBI is jealous of Facebook’s 97% facial recognition accuracy

facial recognitionHardcore conspiracy theorists will tell you that Facebook is a secret government spying project, cleverly designed to get us to reveal everything from our whereabouts, to our associates, and nefarious activities.

If you fall in to that category, fear not. Techcrunch reports that the government can only dream of having the same kind of technology available to Facebook–especially when it comes to facial recognition.

Given a suspect’s face, NGI [the FBI's technology]  returns a ranked list of 50 possibilities, and only promises an 85 percent chance of returning the suspect’s name in the list. To put it another way, even when you give NGI 50 guesses, it still lets one in seven suspects off the hook.

Compare that to Facebook…

World Cup of e-Commerce: A look at the global game plan

world cup ecommerceBaynote says that competing in the ecommerce marketplace is like playing for the World Cup. You have to have a solid team, a well-researched plan and you’ve got to go for that goal! It also doesn’t hurt if you get the fans on your side with a special promotion or VIP treatment.

To prove their point, they created a themed infographic called “World Cup of e-Commerce” which is actually their 14th Annual Merchant Survey in disguise.

When asked how they were getting ready to “play”, 42% of marketers said they had made significant investments in Mobile Optimization. That’s encouraging. Only 27% put their money into Personalization and Targeting.

Channel Sponsors

Facebook develops ad workaround for countries with poor mobile plans

Facebook missed callFacebook tells us that 7 out of every 10 people in the world, many in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, are using something less sophisticated than a smartphone to access the internet. That statement makes me feel like we should start a charity run: iPhones for Indonesia. I’m pretty sure there are bigger issues in those countries than the lack of a reasonable data plan but that’s not for Facebook to solve.

Mobile ad spend poised to surpass print

dMNjxzeMarketer says US total media ad spend should hit $180.12 billion dollars this year which is a 5% growth over last year. 5% doesn’t sound like a lot but it’s the biggest growth percentage we’ve seen since 2004.

That’s a nice vote of confidence in the economy – because we wouldn’t be spending on advertising if consumers weren’t spending in general. We’re also headed into what could be another, record buying season beginning with Back-to-School in just a few weeks and then it’s all toboggan time straight on to Christmas Day.

What’s even more amazing, but totally expected, mobile is about to become the third largest advertising option, beating out newspapers, magazines and radio.

emarketer total spend2014 will be a close call but if things keep going the way they’re going, mobile is likely to beat the combined print total by 2016.

If you send customer emails, you’re already on mobile

LiveIntent AdaptMobile has become one of those giant marketing monsters that both intrigues and frightens anyone running a business. It’s all about apps, right? And you have to have a coding genius on staff if you want an app, right? And I have to redesign my whole website and make it skinny, right? So it will show up on a phone? And there are different kinds of phones, so how do I know if it’s working on both iPhones and Androids. . . and isn’t there another kind of smartphone out there? And what about tablets!

At that point, most people just walk away and leave it for another day. But the truth is, if you’re sending out marketing emails, you’re already on mobile.

LiveIntent would like to point out a couple of interesting facts:

Canada’s new email law: gone too far or list optimization at its finest?

canada-emailYesterday was a big day for Canada.

Yes, of course, it celebrated Canada Day, but it also saw a new anit-spam email law go into effect, and apparently that put businesses in a tizzy trying to comply:

Under a new antispam law that went into effect on Tuesday, the sender of any commercial electronic message — emails, texts and potentially some social media postings — must first verify that they have the recipient’s consent. The regulator, the Canadian Radio-Television and Telecommunications Commission, also says the rules apply to senders in the United States or anywhere else who want to communicate virtually with Canadians.

Survey says referral marketing brings them in, email keeps them active

o6swjsUDigital ad spending is on the rise. The industry is headed for a $137 billion dollar payday, representing one quarter of all paid media spending worldwide. Gigaom says that’s up from last year and it should go up again in 2015, as 60% of the companies they surveyed said they were going to spend even more on digital marketing in the coming years.

Gigaom’s “Work horses and dark horses: digital tactics for customer acquisition” tells us that there are ten types of digital advertising that marketers use to acquire new customers, retain current customers, boost company awareness and push for conversions.

When asked which tactic was the most effective, across the board marketers said email. 56% (the highest percentage on the chart) said that it was the most effective tool for retention, way ahead of the next highest, social media with only 37%.