Grocery store study reveals Facebook fans are better customers

There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES.

Collective Bias asked Yeti Data to help them sift through the activities of 600,000+ loyalty card members of a fairly new, regional, 1 billion dollar specialty grocer. The Facebook page has 150,000 fans – I’m going to assume that not all fans are loyalty card members but it’s likely that a larger percentage of fans are.

They compared the shopping habits of the Facebook fans to that of all loyalty card members and the results were astounding starting with this:

Collective Bias Grocery Study

Consumer Reports says Americans are ready to shop again

Consumer Reports InsertIt’s been seven years since the 2007 Great Recession and Americas are still plagued by fears of losing it all in an instant. The good news from Consumer Reports is that, despite their fears, Americans are ready to shop again.

The vacations, home renovations, even divorces that seemed out of reach during the recession are now on the front burner; seven out of 10 people told Consumer Reports that they finally feel flush enough to make purchases and decisions they’ve put on hold for as long as five years

But years of worrying about where their next paycheck might come from has left consumers a little shell shocked. They’re ready to spend but most aren’t running out to buy a luxury car or a high-end vacation. Most consumers are being practical, spending on life’s necessities.

Channel Sponsors

Marketers! How many of these 7 important skills do you possess? [infographic]

According to Formstack, the future of online marketing will revolve around these 7 important skill sets:

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

How many do you possess? Any others you would add?

 

Infographic-7-Skills-New-Marketers-Need-To-Succeed

 

Holiday marketers choose social and data over mobile and shipping

1214648_92719053For their 2014 Holiday Retail Audit, eBay virtually sat down with 1,000 online retailers to find out how they’re preparing for the coming holiday season. Rather than keep you in suspense, I’ll tell you how it out turns out – instead of spending money on mobile and shipping, retailers are banking on data and social this holiday season.

Data:

Retailers said they were going to invest in tools to help them capture and analyze data in greater detail in three areas: social media (29 percent), email promotions (22 percent) and search engine optimization (12 percent).

They’re also looking at ways to capture in-store data so they can have a more meaningful conversation with customers. During the holiday season, speed is essential. If a customer abandons a cart, a retailer needs to be able to spot it, respond to it and send out an instant offer to reel that customer back in.

Want to reach consumers on mobile? Do it before they go shopping

NinthDecimal GrowthSurprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers.

Surprising because the tablet is the laid back king.  It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014.

The one thing smartphones have over tablets is that we always have one in our pocket. So that’s probably the reason the for the increase. More people are relying on their phones to do research in stores. . .

Nope. 69% of product research happens at home, long before the customer heads to the store (virtual or otherwise).

NinthDecimal’s Mobile Audience Insight Report for Q2 2014 is full of interesting surprises. Let’s dig a little deeper.

Majority of shoppers say no to mobile phones in the checkout line

Cell Phone Acceptable or NotSince we have mobile phones on the brain this week, TheStreet went to the streets to ask people about acceptable phone usage in public. As you might expect, respondents under the age of 35 were much more accepting of all kinds of public usage including texting during the previews at the movies! Sacrilege! That’s almost as bad as leaving before the credits are over.

Talking, texting or surfing while walking was one of the most widely accepted behaviors. 65% of respondents said it was acceptable.

The researchers at Ohio State University beg to differ. They found that in 2010, 1,500 pedestrians were treated in emergency rooms for injuries related to using a cell phone while walking. That’s four years ago. Just imagine what that number is now! And think of how many funny YouTube videos we’d miss out on if people stopped texting and walking. . . .

Google boosts some search results with added Structure Snippets

A proper search engine is like a mind reader. It doesn’t just deliver what you asked for, it has to deliver what your thinking about, even if you’re not sure what that is.

If you searched the word “Dallas” today, there’s a strong possibility you want to know who died in last night’s season finale. But you could be searching for a hotel in the city or you want information about the sports team but you can’t remember if they’re Cowboys or Mavericks.

By adding a second word to your search; TV, hotel, football – the results change and you have a better chance of finding out what you need to know. Amazing.

Now, Google is taking another step forward with the addition of “Structured Snippets.”