That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%.
If you’re a TV producer, don’t worry. 47% said that even though they’re doing other things at the same time, their primary focus is on the television. . . or so they say.
Top TV-time activities:
- 74% browse the internet
- 73% read or send email
- 71% send text messages