Twitter may have 230 million monthly active users but new users aren’t signing up as fast as they used to – that’s a fact everyone agrees on. Why the slow down and how to fix it are two points no one can agree on and it’s got to be making Twitter’s head honchos very nervous.
One thing that comes up again and again is that the average person doesn’t understand Twitter. At a glance, it seems like a massive list of unrelated thoughts with a heavy dose of text speak and random symbols. To solve this problem, Twitter is working on becoming more Facebook. . . I mean. . mainstream. That might include removing the ‘@’ option and the hashtag so the site looks less intimating to the uninformed user.