There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES.
Collective Bias asked Yeti Data to help them sift through the activities of 600,000+ loyalty card members of a fairly new, regional, 1 billion dollar specialty grocer. The Facebook page has 150,000 fans – I’m going to assume that not all fans are loyalty card members but it’s likely that a larger percentage of fans are.
They compared the shopping habits of the Facebook fans to that of all loyalty card members and the results were astounding starting with this: