While it’s relatively easy to feel the tide moving in the direction of a multiscreen environment for those who are faced with the challenge every day, the vast majority of business people will need to be educated about just how important multiscreen will be in the very near future.
A recent study conducted by Nielsen and the Association of National Advertisers and presented at eMarketer makes it very clear that the multiscreen world is upon us and changing the face of advertising rapidly.
Just look at these numbers regarding allocated spending to multiscreen campaigns when asking marketers and advertisers about where this is going in just three short years.
Now when asked about which devices will be important the trend is obviously moving toward the mobile world. Surprisingly though, the computer itself doesn’t take quite the swan dive in rankings that one might think.