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Yahoo’s Audience Skews Younger

Dear Heather Hopkins,

I heart you. You and your lovely data.

If you’ll recall, in December, Google lost market share by a minuscule amount. Instantly, the blogosphere abounded with rumors that Google was past its prime, that it was the beginning of the end for their dominance, blah blah blah. Then Silicon Alley Insider posited that students spend less time on their computers in December, therefore it’s only natural that Google, whose audience must surely skew towards students, would suffer the most.

Nice theory, but Hitwise’s stats today shows that the fact just don’t bear the theory out here. You see, while Google is most assuredly more popular among the 18-24 demographic than Yahoo is, the 18-24 demographic makes up a (slightly) greater percentage of Yahoo’s audience. (And overall, Yahoo’s audience is skewed younger than Google’s, which follows a much more normal-shaped distribution.)