Earlier today, I posted a chart that showed which online venues people use to help them make purchase decisions. Social media was the second to last option in almost every case. But social media isn’t all bad. It can be an effective means of communicating with your customers, reaching new customers and building customer loyalty – if you can find the keys to making it work.
So, in order to remain fair and balanced, I’m now going to give social media equal time to defend itself via Mintel’s new list of the top five social media trends of this quarter. Let’s see which ones could work for you.
1. Brands with low usage and awareness garner large numbers in online mentions thanks to their cult followings