Mintel’s 5 social media trends: which ones could work for you?

mintel socialEarlier today, I posted a chart that showed which online venues people use to help them make purchase decisions. Social media was the second to last option in almost every case. But social media isn’t all bad. It can be an effective means of communicating with your customers, reaching new customers and building customer loyalty – if you can find the keys to making it work.

So, in order to remain fair and balanced, I’m now going to give social media equal time to defend itself via Mintel’s new list of the top five social media trends of this quarter. Let’s see which ones could work for you.

1. Brands with low usage and awareness garner large numbers in online mentions thanks to their cult followings

New survey shows shortened path to purchase

need for speed 1My world was rocked recently by a shopping revelation – 9 times out of 10, it’s easier to buy what I want online than to go to a store. I fought the concept because I actually enjoy shopping but I realize that when it comes to mundane things that I need likes sheets and printer ink and new shoes for my son – shopping online is simpler and faster. Why faster? Because the note to “buy shoes” will sit on my desk for a week before I get myself over to Walmart. In that amount of time I could have had them delivered. And now that I have Amazon Prime, there’s almost nothing I can’t have within 2 days of ordering it.

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Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.

Postmaster General urges marketers not to give up on the US mail service

pr14_018-1It’s logical for online marketers to use email to contact their customers. It’s inexpensive compared to printing and mailing materials and changes can be made on the fly – something you can’t do very well with a direct mail piece.

But Postmaster General Patrick R. Donahoe wants to remind you all that the US post office is ready and willing to be a part of an integrated marketing campaign. Speaking to the National Postal Forum, he said,

“Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.”

Google Play Games adds gifting and more from GDC2014

GDC2014The 2014 Game Developers Conference is underway in San Francisco and this is no small meet-up. We’re talking 23,000 designers and executives from around the globe coming together to swap ideas and expand their horizons.

Our friends a MillennialMedia are hosting a panel called “The Great Debate: Monetizing With In-App Purchases, Pay-for-Download or Advertising.” There’s a session called “Why’d She Buy THAT? Customer Psychology in Game Purchases” and you don’t want to miss “Facebook Unlocked: Trends & Growth Opportunities for Cross-Platform Games (Presented by Facebook)”.

Even if you’re not in the game industry, a lot of what’s happening there is related to what’s happening in mobile and online marketing. Think about it. Every mobile or online game is like a mini-business with its own profit and loss sheet. You have to market the game, create customer loyalty, then convince those people to spend on up-grades and in-app purchases.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

When it Comes to Business Videos, Consumers Want More, More, More

animoto biz video 1From a product demo to a tour of a restaurant, consumers have an unfulfilled need for more business videos. 58% of consumers say companies that produce videos are more trustworthy. 71% said a video leaves a positive impression of a company and 77% said companies who post videos are more engaged with the customers.

Caveat time – the data and the graphics come from a new survey and infographic by Animoto. They’re a online tool that helps businesses make really cool videos on the fly. Video is their baby but there are some very interesting stats in the pack.

Almost everyone they surveyed said that videos helped them make a purchase decision. 93% said they use them to comparison shop.