Digital ad spending is on the rise. The industry is headed for a $137 billion dollar payday, representing one quarter of all paid media spending worldwide. Gigaom says that’s up from last year and it should go up again in 2015, as 60% of the companies they surveyed said they were going to spend even more on digital marketing in the coming years.
Gigaom’s “Work horses and dark horses: digital tactics for customer acquisition” tells us that there are ten types of digital advertising that marketers use to acquire new customers, retain current customers, boost company awareness and push for conversions.
When asked which tactic was the most effective, across the board marketers said email. 56% (the highest percentage on the chart) said that it was the most effective tool for retention, way ahead of the next highest, social media with only 37%.