Twitter adds one-touch ad videos to the mobile feed

IMG_0335Hey, Mr. Marketer. Big piece of news that you can use – people love to watch videos. Especially short, funny or exciting videos on their mobile devices. What they don’t like is having to click a bunch of times because clicking is boring.

Twitter’s got you covered. They just began testing a feature that puts the video clip right in the timeline so all the user has to do is click once. I’ve posted an example for you from my iPhone. I don’t follow basketball, but I navigated to the NBA Twitter account and I found a whole bunch of these mini-videos. I clicked, the screen faded to black and then the clip began to play. It was fast and clean and enjoyable. I would have enjoyed it more if it was a hockey clip but it is what it is.

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Channel Sponsors

Do you like to watch (video)? Your customers do!

Take a mental picture of your current website in your head. Can you picture it? Do you see your headlines, and text and bullet points and all of those things?

Now, imagine your potential customer visiting your website for the first time and seeing all of those same things. What do you think they’re going to do? It’s probably going to be something like this.

1. Read headline. If headline grabs attention, then…

2. Move on to read first sentence. If first sentence begins to explain what problems you solve for them, then they read on…

3. At this point they are more than likely skipping…

WAIT A MINUTE! STOP RIGHT HERE!

Why are we making a text blog post about how people like to watch videos? Let’s do this in video. Watch below.

Judge throws out Gmail privacy case and it’s another legal victory for Google

cat peeringGoogle’s lawyers are taking a vacation next week now that two big lawsuits are off the table. Yesterday, Google settled a 7-year lawsuit with Viacom over copyright issues. Today, a judge tossed out a class action suit involving privacy and Gmail.

Privacy and Gmail, you say? Excuse me while I throw a Jumbo Shrimp on the barbie.

The issue stems from Gmails habit of scanning your mail in order to send targeted advertising. . . I mean. . . protect you from spam. Gmail users said that this was an invasion of privacy so a small group tried to file a class action suit on behalf of a larger body of users.

According to Bloomberg, a win could have resulted in damages of $100 a day per person for violating federal wiretap law.

YouTube calms angry vidders with new tweaks in Content ID process

content idThis past December, YouTube flipped a switch that instantly caused havoc with anyone trying to make a better living through video. The change caused their Content ID system to go on an aggressive rampage which left a huge pile of (erroneous?) copyright violation take-down notices in its wake.

Gaming videos were particularly hard hit, including those that were part of sanctioned channels – in other words, people who were given specific permission to do what they do, were slapped for doing what they do. Since removing every potential violation would have left YouTube looking like the shelves the day after the day after Christmas, they resorted to simply removing the monetization option.

Mintel’s 5 social media trends: which ones could work for you?

mintel socialEarlier today, I posted a chart that showed which online venues people use to help them make purchase decisions. Social media was the second to last option in almost every case. But social media isn’t all bad. It can be an effective means of communicating with your customers, reaching new customers and building customer loyalty – if you can find the keys to making it work.

So, in order to remain fair and balanced, I’m now going to give social media equal time to defend itself via Mintel’s new list of the top five social media trends of this quarter. Let’s see which ones could work for you.

1. Brands with low usage and awareness garner large numbers in online mentions thanks to their cult followings

New survey shows shortened path to purchase

need for speed 1My world was rocked recently by a shopping revelation – 9 times out of 10, it’s easier to buy what I want online than to go to a store. I fought the concept because I actually enjoy shopping but I realize that when it comes to mundane things that I need likes sheets and printer ink and new shoes for my son – shopping online is simpler and faster. Why faster? Because the note to “buy shoes” will sit on my desk for a week before I get myself over to Walmart. In that amount of time I could have had them delivered. And now that I have Amazon Prime, there’s almost nothing I can’t have within 2 days of ordering it.