It’s a common practice to require people to ‘like’ a Facebook page before entering a contest or claiming a coupon. It’s quid pro quo and though consumers often complain about the practice, they click anyway because they want the prize. Why they bother grumbling is beyond me since liking a branded page has little effect on what shows up in your News Feed anyway. This isn’t the “old days.”
According to a small note on the Facebook Developer Blog, this practice is about to end. Two funny things about that – I thought it used to be against the rules and why bury the announcement on a blog few Page owners read?