Virtual Flowers on Valentines Day?

1-800-Flowers has launched BokayMe.com, a site that allows people to send virtual flowers to each other. The service is free for basic bouquets and up to $3 for enhanced bouquets.

I am 35, and starting to feel very out of touch. I can just imagine how my wife would react to virtual flowers. It reminds me of the guy in college who went around selling fake flower corsages (he claimed that his girlfriend never complained).

I am not a huge fan of 1-800-Flowers because of some things I know about the company and a presentation I heard from Jim McCann (their CEO) last year. That being said, this might actually work regardless of how dumb it initially sounds. Here are some reasons why.