Cyber Monday: Kickstart to Christmas?

By Peter Young

The specter of a credit crunch/recession has been looming large both in the US and the UK over the last year or so, with resulting bottom lines significantly affected. For many retailers this has seen Christmas come later than in previous years, with many retailers only starting to see the increases in traffic normally associated with the festive time of year.

However according to some research on both sides of the pond, things are starting to look a little brighter. A recent report by Comscore suggested Cyber Monday became the second heaviest online spending day in history (eclipsed only be that of Green Monday, December 10th 2007). For those wondering what all these days are, here’s the overview