New Marketing Fundamentals by Brian Fetherstonhaugh at SMX London 09

Brian Fetherstonhaugh, Chairman and CEO—OgilvyOne Worldwide

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Once again SMX London was held at the rather grand New Connaught Rooms in Covent Garden. Unlike the typical chilly days of last November Spring was in the air and to begin the conference Brian Fetherstonhaugh of OgilvyOne took to the stage in front of a packed conference hall to deliver his keynote.

Brian began with addressing the concept that search was the holy grail of marketing. And even more so in a time of recession—the industry itself was still growing at a rate of 10-20% a year! He then told attendees that whilst OgilvyOne had worked with some top brands including American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove and more. But as Brian pointed out, David Ogilvy was kind of crazy! “He was an “interesting and nutty guy”.

SEO, Usability & 15 Stupid Things You Can Do to Your Website – SMX West

Michael Stebbins—Market Motive

Whilst not technically a session I was fortunate enough to hear Michael Stebbins of Market Motive present a little mini-presentation in the Expo hall, which grabbed a lot of people’s attention. I was away from my laptop but managed to type up notes on my iPhone.

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His presentation was titled: 15 stupid things you can do to your website:

1. Using lots of JavaScript menus so search engines can’t crawl your website properly.

2. Using stupid keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.

Legally Speaking – Legal Stuff for SEMs – SMX West

A session on the legal aspects of search and domains was an interesting addition to this years’ agenda. Moderated by Sarah Bird and featuring a selection of legal experts, a range of topics relating to search and affiliate marketing were placed under scrutiny.

Travis Crabtree – Looper Reed & McGraw, P.C

First up was Travis Crabtree. Travis outlined the 2 key criteria that must exist for a case to exist in respect to ‘misuse of Trademarks’. Those two things were either a use in commerce must occur, or that there must be consumer confusion. However differences did exist between California courts and those of New York.

New Report Shows Decline for PPC Advertising in Q1

By Peter Young

The first part of 2009 has been interesting, very interesting. The global recession shows no current signs of recovery in the short term, and much of this has been reflected in advertising budgets worldwide. In particular, the retail sector has been one of the hardest hit, and this has been reflected in Rimm-Kaufman’s early first quarter 2009 PPC data.

The report took data from around 40 of their largest retail clients, and compares the first part of Q1 against performance data from the preceding 7 months or so. For summary purposes, we have included a number of the key points below

  • Sales from search ads have declined by around 20% since week 27 2008 (around July last year)

A Summary of Danny Sullivan’s SMX Keynote

The conference kicked off bright and early at the Santa Clara Exhibition Center on Tuesday morning. Even for a Brit abroad the location was easy to find. Unlike some venues where parking is either impossible or hugely expensive at Santa Clara Exhibition Center it was a breeze and even free of charge! Next a great selection of food was served up for breakfast and by the time the first keynote of the conference was given by Danny Sullivan everyone was raring to go.

Search Landscape & market share

Danny showed the packed crowd the average share of searches based on a range of data he had gathered from Comscore, netcompete and others. The data that was primarily focused on the US market showed Google had moved from 60% to a 70% market share. Yahoo’ share had dropped a few points from the 20% range and Microsoft Live were around the 10% mark.