Small Business Don’t Get It–Still Failing to Invest in Search Marketing

by Rene LeMerle

A new study out by Microsoft AdCenter confirms it – small business are still missing the mark when it comes to the potential of online.

It appears a large proportion of small business owners are still stuck in the “build it and they will come” mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence.

According to the report, over 59% of small business owners who own websites don’t use paid search marketing, and of those, a whopping 90% have never tried it.

Maybe this statistic tells the real story. Apparently

…seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign.