by Rene LeMerle
After years of speculation and an acquisition back in October, Technorati have switched on the beta version of their new ad network – Technorati Engage.
The beta launch of the ad network has occurred with little fanfare. It hasn’t even earned a mention on the Technorati blog as yet, which suggests they’re not 100% ready to open up the floodgates.
After acquiring AdEngage back in October to help power the new network, they immediately announced the launch of a private alpha of Technorati Engage. The rapid execution suggested Technorati was keen to keep momentum moving and its no real surprise to see the beta live so soon.
Richard Jalichandra had this to say back in October regarding the ad network: