Search Advertising Surges in Q4 – Defying the Economic Downturn

by Rene LeMerle

Amidst the economic doom and gloom, a new report has been released which shows that Search is defying the trends and predictions. Search advertiser numbers are surging in Q4 2008.

AdGooroo, a provider of competitive intelligence keyword research and suggestion tools, has released its Mid Quarter Search Engine Update Q408 which reports “First page advertising activity on all three search engines was up sharply during the first two months of Q4″:

While substantial growth is to be expected during the holiday season, the increase in active advertiser counts is surprising given the current environment of gloom and doom.

The growth across the search engines is remarkable given the current economic climate. Google has increased its advertiser count by almost 55%, which goes well beyond any seasonality.