SMX London – Converting Paid Traffic & Search Engine Stats

Analysing and Converting Paid Traffic

paid-traffic-andy

Andy Atkins-Krüger – WebCertain

In his session Andy looked at the range of ways both a PPC and organic SEO a campaign could be broken down to measure how effective each stage was performing. Aspects such as number of visits, pages views, dwell time and bounce rate were all seen as important elements to measure.

Andy also suggested that rather than take the traditional approach of looking to only improve the final stage of the shopping funnel (i.e. optimising the buy page) improving who gets onto the website in the first instance was equally important.

So to recap, whilst people typically look to the shopping cart for initial conversion improvement—Andy advocated starting at the other end of the chain and at keywords.

Google Search Suggest Gets Sponsored Listings and More

by Rene LeMerle

It’s started—Google’s working overtime to ensure that their billions in advertising revenue continue irrespective of global economic conditions. Their strategy: place sponsored listings everywhere.

Last month reports came out that Google was adding sponsored listings to its finance site with plans to include advertising on Google News in the not too distant future.

Well now Google are testing the placement of AdWords ads in its recently launched Search Suggest, which appeared in August this year after years of testing in Google Labs. Google Suggest is “a search feature that provides real-time suggestions while you search.”

Danny Sullivan has collected screen shots of the various Search Suggest Sponsored Listing incarnations that Google are testing which include Title and Link only ads, conventional ads, ads at the top, ads at the bottom and variations in between.