California based Commission Junction (a division of Value Click), announced on June 15th 2010 that 63% of online retailers who use third party affiliate companies used Commission Junction. This was more than twice as much as any other affiliate provider. The data backing this claim came from online retailers surveyed for the 2010 Internet Retailer Top 500 Guide where CJ was the top seed for the 5th year in a row.
Commission Junction also scored 64% of the top 100 online retailers and lead in every sub category. The combination of all these points clearly indicates that Commission Junction is the affiliate network to beat.
As both a publisher and an advertiser, I am not surprised to read about CJ’s dominating presence with online retailers. While networks like Sharasale, Google and others offer compelling affiliate offers, there is no questioning CJ’s brand awareness and ability to snag advertisers.